News
Amplitude Moves Support Inside Products With New AI Assistant
Amplitude launches AI Assistant to embed support directly in products. The tool automates workflows and feeds support data back into product analytics.
Latest
brands
Inside Godiva's APAC Gamble: How Gift Culture Changes Everything
Godiva swapped gold packaging for blush pink, risking heritage in APAC gift-giving markets. How legacy brands navigate the authenticity paradox.
insights
The 83% Illusion: Why APAC Sponsorship Metrics Mislead Brands
APAC sponsorship sentiment is high, but brands struggle to measure ROI. Learn why trust scores don't guarantee sales and how to build measurement frameworks.
News
Market Better Shifts to Agency Model With Legacy Media Acquisition
Market Better acquired Legacy Media and launched Market Better Studio, signaling how media-native brands are pivoting toward full-service agency models for B2B growth.
campaigns
Control vs. Scale: How Anthropic and OpenAI Diverged on Cyber AI Risk
Anthropic limits cyber AI access via Project Glasswing. OpenAI scales broadly. Which risk philosophy fits your organization best?
campaigns
Why AI Content Speed Doesn't Equal Marketing Results
AI speed masks brand authenticity in APAC. Learn why 91% of marketers use AI but only 41% measure ROI, and governance frameworks that work.
News
Coca-Cola Fires and Rehires from Same Holding Company
Coca-Cola fired WPP's media account, rehired them for creative, then gave Ogilvy the Diet Coke account. Why holding company loyalty is at an 8-year low.
News
PR Firm's AI Plagiarism Scandal Exposes Industry Accountability Gap
TOP Agency's National Today published 300 AI-plagiarized articles with fabricated quotes, exposing legal liability and trust risks for APAC communications leaders.
News
WPP Unifies Commerce Across Agencies Amid Market Shift
WPP launches unified commerce practice to coordinate retail media, shopper marketing, and creative capabilities across agencies as commerce advertising surpasses TV.
campaigns
Why Hyperlocal Marketing Can Backfire for Global Brands
Sprite's ASEAN hyperlocal push is well-executed, but brand leaders must test whether engagement converts to market gains in markets where global brands have been losing share for years.
News
Cognizant embeds engineers inside client offices for AI at scale
Cognizant places engineers on-site with clients to operationalize AI at scale. How the forward-deployed model is becoming the enterprise standard.
News
M+C Saatchi Posts Worst Results as Holding Company Model Falters
M+C Saatchi's 75% profit collapse and WPP's 87% market loss signal the end of holding company dominance. Brands now prefer independent agencies.