news AKQA Australia Appoints World-Ranked Strategist Kyle Duckitt as Strategy Director AKQA Australia names The One Club's third-ranked strategist Kyle Duckitt as Executive Strategy Director, completing a five-discipline leadership build to compete for complex client assignments.
news Burson ANZ Leader Tom Horn Exits Amid WPP PR Unit Sale Talks Burson ANZ leader Tom Horn departs for in-house role as WPP considers selling its global PR business. Second senior exit in weeks signals leadership instability.
news News Corp Launches Glamour Australia as Digital-First Brand in 2026 News Corp Australia debuts Glamour as a digital-first brand in June 2026, expanding its Condé Nast portfolio with social-first content targeting young Australians.
news Leadership Transition at Assembly as APAC CEO Exits Post-Rebrand Assembly Global replaces its APAC CEO with a federated leadership model following the ADK Global acquisition. What this means for agency consolidation in Asia.
news Why Emotional Messaging Outperforms Enforcement in Public Safety Dubai's RTA shifts from enforcement to emotional messaging with 'Drive Like Your Mother is Watching.' Saatchi & Saatchi's maternal voice strategy targets everyday habits, proving behavioral compliance works better than penalties.
news Possible Conference Sponsor Revenue Jumps 55% Ahead of 2025 Event Possible Conference secures 55% sponsorship growth and 292 sponsors for 2025, while shifting content distribution from X to YouTube. A sign of how major B2B events are diversifying platform partnerships.
news How Airbnb Australia Is Reshaping Its Marketing Roster Airbnb Australia restructures its entire marketing roster, appointing We Are Social for influencer and social programs while Ogilvy PR takes over communications. A strategic reset targeting Australia's A$7.5B social ad market.
news ARN Media Reclaims Market Lead After Kyle & Jackie O Controversy ARN's US$200M talent contract creates investor vulnerability as market capitalization swings expose concentration risk in Australia's broadcast sector.
news Omnicom Wins IBM's $190M Global Media Account From WPP Omnicom secures IBM's global media mandate across Americas, EMEA, and APAC, beating WPP and Publicis. The win signals post-merger scale advantages in competitive pitches.
news Indonesia Gaming Market Hits US$14B Opportunity as Brands Lag Indonesia's 150M gamers drive a US$14B gaming opportunity by 2030, but most brands are failing to localize strategies. Creator-led discovery, not paid ads, drives adoption.
news Why AI Is Flipping Agency Economics: Indie Agencies Now Outcompete Holdcos Independent agencies captured 64% of new Australian advertising business in 2025 as AI enables small teams to match holdco output. Dentsu and WPP report massive losses.
news Meta to Overtake Google in Global Ad Revenue by 2026 Meta is forecast to surpass Google in global digital ad revenue for the first time by 2026, driven by AI tools and Reels growth. A major shift in the ad market hierarchy.