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Taboola Appoints Amazon Video Executive as First CBO
Taboola names Amazon video exec as first CBO to scale performance advertising outside Google and Meta. Commercial consolidation signals aggressive expansion ahead.
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Australian Pork Shifts CNY Marketing Focus to Quality Over Abundance
Australian Pork ditches feast-size messaging for ingredient quality in CNY push. CMOs: consumers now value trustworthiness over abundance.
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Leonardo AI Rebrands Around Creator Control With 'Yours to Create'
Leonardo AI rebrands around creator control, not AI autonomy. CMOs must understand how workflow integration—not just model power—is becoming the competitive edge.
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Kerry Stokes Steps Down as Southern Cross Media Chair Amid Merger Skepticism
Australian media merger loses A$100M in market cap as Kerry Stokes steps down. Consolidation play signals defensive strategy, not growth.
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APAC Regulated Markets Face Rising Cost of PR Leadership Turnover
PR leadership turnover in APAC regulated markets now carries measurable business risk. Companies are competing fiercely for crisis-experienced communicators as consolidations surge.
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Enero Group Lifts Profits 35% Despite 1% Revenue Decline
Enero swaps revenue growth for profit gains, lifting EBITDA 35% through cost cuts and AI experimentation. A playbook for holding companies navigating client headwinds.
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Behind Omnicom's Merger Loss: Core Business Surges 28.6%
Omnicom's US$941M loss masks a 28.6% surge in core earnings post-IPG merger. CMOs must navigate agency consolidation and APAC restructuring ahead.
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Spotter Showcase 2026 Positions Creator Deals as TV Upfront Alternative
Creator deals are moving faster than TV upfronts. Spotter's 2026 Showcase proves brands can skip traditional broadcast cycles and close partnerships in months, not years.
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Sea Limited and Google Partner on AI Across Gaming, Commerce, Payments
Sea and Google partner on agentic AI across gaming, commerce, and payments. CMOs must track how autonomous shopping agents reshape Southeast Asia's $200B retail media market.
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Marico Taps L'Oréal Executive to Scale Digital Beauty Business
Marico hires L'Oréal's digital chief to scale beauty brands toward 2.5x revenue growth and double-digit margins by FY27.
lists
12 Chat Commerce Platforms Powering Sales Across Asia
Chat commerce is already moving 40% of Thai consumers and 36% of Vietnamese ones. Here are the 12 platforms actually powering sales across Asia.
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Why Vietnam's $90B SME Credit Gap Is Fintech's Next Battleground
Vietnam's $90B SME credit gap is shifting fintech competition away from saturated consumer payments. Banks and fintechs are racing to capture underserved small business lending.