News
Jordan Baker becomes editor of Australia's 195-year-old Sydney Morning Herald, signaling continued investment in print despite structural revenue declines across Australian media.
News
Burson dismantles Axicom's standalone C-suite and folds the tech unit into global operations. Three senior executives depart as WPP pursues cost efficiency under Elevate28.
Partner Insights
Paige Wheaton of Initiative Australia explains what national-scale agency leadership really requires, how an investment mindset shaped her approach, and why her team is building for where the industry will be in three years.
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Fortune Asia names Andrew Staples and Lee Williamson as editorial directors and Yuko Tsukada as Brand Studio head, consolidating editorial, events, and branded content under unified regional leadership.
Partner Insights
Molly Blacker, Havas Media's new National Head of Strategy in Australia, on why audience segmentation needs recalibration, what clients really leave agencies over, and the two-speed media market dynamics.
News
Anthropic's lower seat fees mask higher total costs through token-based usage billing and mandatory spending commitments. Marketing teams face seasonal workload penalties.
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Dubai-based luxury agency The Qode enters Egypt via partnership with Flare PR and opens Mumbai office, capitalizing on rising client demand and India's projected $28B luxury market by 2030.
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New AI platform using parallel specialist agents compresses marketing strategy from weeks to days. Early pilots showed 70% reduction in time-to-brief across 200+ strategists.
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Teads and PHD Singapore delivered 70 qualified dealership leads for Audi at 13.6% below benchmark, proving performance media can drive test drive bookings over brand awareness in APAC.
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ESPN expands its Creator Network with a 12-month football-focused program building to Super Bowl LXI. The 2024 class generated 9.7M impressions with engagement 13x above benchmarks.
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64% of Singapore businesses use AI daily, but only 18% achieve autonomous deployment. Trust deficits and data governance gaps are blocking scale.
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New Dubai consultancy Impact Metrics launches with KPI-driven model, signaling GCC shift from media coverage counts to measurable ROI. Four new firms entered the market in 2025.