News
Media OutReach Newswire names FleishmanHillard veteran Kitty Lee as Managing Partner for Greater China, signaling aggressive expansion into Mainland China and the Greater Bay Area.
News
Apple's Japan App Store campaign partners with 13 international artists instead of celebrity influencers, reflecting a broader industry shift toward creator partnerships over one-off endorsement deals.
News
Publicis Groupe's US$600M acquisition of 160over90 signals aggressive consolidation in sports marketing as agencies compete for live audiences and measurable ROI in fragmented digital markets.
News
Dentsu's Kazuhiro Shimura leads Innovation Lions jury at Cannes 2026, marking five APAC jury presidents confirmed for the festival. A win for Asian creative leadership on the global stage.
News
OpenAI's $100M+ acquisition of TBPN signals a strategic pivot: tech companies are buying media outlets to control narrative around AI. What this means for your comms strategy.
News
DBS Bank's US$18.6B creative agency review across six Asia-Pacific markets signals a structural shift: winning agencies must demonstrate generative AI and Agentic AI capabilities, not just traditional brand-building skills.
News
Disney and Mediaocean launch Prisma Direct to automate insertion orders across Disney's full ad portfolio. The platform eliminates manual paperwork, saving media buyers significant time on order processing.
News
Independent agencies in the Middle East now have formal representation through the Alliance, addressing a structural gap in the region's $8.18 billion marketing market.
News
Sydney's CloudWave rebrands to NeonNow, launching an AI customer experience platform across 170 countries. The move capitalizes on a US$5B market surge in AI-driven CX tools.
News
Meta is testing a paid Instagram subscription in Japan and the Philippines, extending its subscription strategy beyond creators. Here's what marketers need to know.
News
CNN's automated ad trading infrastructure launches Q1 2027, cutting intermediary fees by 80% in early tests. Media buyers across Asia-Pacific should prepare for agent-to-agent trading.
Partner Insights
With the recent appointment of Nel Wolf as GM, Marcus Willis of Australian indie agency Kill Boring Dead sat down with Mission Media to talk conviction, scale, and what it actually takes to protect creative culture.