News Corp Launches Glamour Australia as Digital-First Brand in 2026

News Corp Australia will launch Glamour Australia in June 2026 as a digital, social, and video-first publication, with Myer confirmed as its exclusive beauty partner at launch.

The move adds a third Condé Nast title to News Corp Australia's existing portfolio, which already includes Vogue Australia and GQ Australia.

Glamour Returns as a Digital-Only Brand Targeting Young Australian Women

Glamour Australia will debut across social channels in mid-2026, with its standalone website and newsletters following later in the year. No print edition is planned.

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Edwina McCann, News Corp Australia's editorial director and publisher for its Condé Nast titles, described the publication's focus: "Glamour is for today's young Australians who move at the pace of social and expect insider content first."

Nicholas Gray, News Corp's prestige publisher, addressed skepticism about launching new lifestyle brands: "In a landscape where some say you'd be mad to launch a new lifestyle brand, we're unapologetically bold. Backed by our lifestyle expertise, the strength of Condé Nast, and the reach of the wider News network, including news.com.au and our mastheads, we're doubling down on this significant multi-platform addition to our portfolio."

Editorial staff appointments have not yet been announced.

Launch Follows Glamour's Six-Year Track Record as a Digital-Only Platform

Glamour was founded in New York in 1939 and transitioned to a digital-only format in 2019. The brand now operates across 10 markets globally through Condé Nast licensing agreements.

Christiane Mack, Condé Nast's chief content officer, confirmed the Australian launch is part of a coordinated global expansion: "It's an exciting time for Glamour globally, and we are thrilled to launch in the Australian market with News Corp Australia."

News Corp's existing Condé Nast infrastructure in Australia provides established editorial workflows and advertiser relationships for the new title. The company also operates a platform that reformats social media content into digital ads across its mastheads, delivering eight times higher engagement than standard display advertising, a capability directly applicable to Glamour's social-first content model.

Myer Beauty Partnership Anchors Commercial Model at Launch

The decision to activate social channels before the website mirrors an audience-first approach common among brands targeting Gen-Z consumers, who prioritize short-form video, creator-led content, and community participation on platforms including TikTok and YouTube.

The exclusive Myer beauty partnership provides commercial revenue from day one and connects editorial content to retail purchase behavior, a format that aligns with Gen-Z's preference for shoppable content.

News Corp is simultaneously pursuing content licensing deals with major AI platforms. The company signed a US$250 million, five-year agreement with OpenAI beginning May 2024, alongside separate agreements with Google and Anthropic.

Next Steps

Glamour Australia's social channel launch is scheduled for mid-2026. The website and newsletter rollout will follow later in the year. News Corp Australia has indicated editorial staff announcements are forthcoming.