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The Specialist Skills Divide Reshaping Investor Relations
Investor relations firms are consolidating around deep expertise. Prosek and Corbin show how agencies now win deals by offering specialized handling of M&A, restructurings, and crises.
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Why Corporate Teams Are Building Creator Skills Into Professional Development
Bedford's $3,750/year program teaches content creation to corporate executives. With advisors from Google, Wharton, and YouTube creators, it signals how creator skills are becoming essential for professional credibility and enterprise communications.
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Why APAC Brands Are Rewiring Their Influencer Selection Process
APAC brands are abandoning the follower count game. New research from Real Chemistry and Bayer shows that cultural fit, authentic connection, and measurable ROI—not reach—are what actually drive influencer success. Healthcare brands are proving compliance can be a competitive advantage.
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Why Major Nonprofits Are Now Hiring PR Agencies
Charity: Water's hire of Krupp Agency signals a structural shift: nonprofits now treat communications as a core strategic investment, transforming the professional PR landscape.
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Deepfakes Are a Distraction. The Real Threat Is Selectively True Narratives.
Deepfakes aren't the real problem. CMOs are ignoring a more dangerous threat: selectively true narratives weaponized to undermine reputation.
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HESTA Rejects Beach Fantasy Retirement Ads for Practical Guidance
Australian super fund HESTA launches campaign rejecting aspirational retirement ads. New approach targets 1M+ members with practical guidance instead of lifestyle imagery.
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Why Publishers Are Abandoning Search Traffic for Platform Sponsorship
Google search traffic to publishers dropped 33% globally by 2025. Media companies like People Inc. now earn more from platform sponsorships than search referrals.
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Why SCA Is Betting on Ruthless Restructuring Post-Merger
SCA CEO Rohan Lund exits 27 of top 34 leaders in first month, signaling ruthless post-merger restructure across TV, radio, and publishing. A$30M cuts ahead.
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ABC Breaks Decades of Tradition, Hires Reuters Chief as News Director
ABC breaks decades of tradition hiring Reuters' Simon Robinson as news director. His investigative credentials and global wire service background signal a strategic editorial shift.
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Comcast Opens TV Ads to SMBs at $500/Month with Universal Ads
Comcast's Universal Ads platform is now accessible to SMBs at $500/month. This democratization of TV advertising has major implications for how Asian marketing leaders approach CTV and streaming ad spending.
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Smart TV Home Screens Now Open to Programmatic Buying in APAC
Nexxen and VIDAA unlock Smart TV home screen placements to programmatic buying across APAC. Brands can now automate campaigns previously locked behind direct deals.