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Agoda embedded hotel booking into South Korea's largest digital bank, reaching 20M monthly users. A structural shift in how OTAs acquire customers by meeting them where they already spend time.
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AWS launches Agentic Shopping Assistant for retailers, the same AI engine behind 300M Amazon customer sales. Retailers now control branded conversations instead of outsourcing to ChatGPT and Gemini.
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CRM audit tools become critical governance infrastructure. OrgAssure reveals wasted licenses and technical debt holding back AI initiatives.
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Research from Australian firm 5D reveals NPS scores fail to predict defection. For APAC CMOs, the findings expose a measurement gap that's reshaping retention strategy.
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Publicis acquires Inter Pariwara Global and iLab in Indonesia, consolidating 150 professionals into Spark Foundry. A strategic bet amid industry divestment.
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Australia's government launches its first national perimenopause awareness campaign via Ogilvy, targeting women 35-55 with a normalized, destigmatized conversation approach.
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Floyi launches Visual Map to unify SEO performance, AI search visibility, and competitor data. CMOs can now track content across Google Search, AI Overviews, and ChatGPT in one dashboard.
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NorthStar Insights launches Mumbai office with 60% senior staff on every team. A structural bet against the execution-only advisory model dominating India's $2.4B market.
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Australian boutique Via hires senior talent from top firms. Financial services agencies are winning the talent wars through integrated communications strategies.
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ARN elevates Donna Gordon to CMO as it pivots into multi-platform entertainment. A look at what the role means in an audio market shifting to digital and live experiences.
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Healthcare's biggest names are elevating communications to the C-suite as AI reshapes patient discovery and regulatory trust. Philips' appointment of Steve Heywood as SVP signals a broader shift.
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Buddy, an open-source AI agent, now closes the attribution gap between Google Ads and CRM platforms. The first unified system to manage both paid media and sales data under one permission architecture.