insights
Tencent Controls the Platform. Indonesian Creators Get Exposure.
Indonesian creators gain esports exposure through MOONTON-Tale X partnership, but Tencent's platform control leaves IP rights and revenue sharing unclear.
Latest
news
Mars Rolls Out Gemini Enterprise to 65,000+ Employees in AI Platform Overhaul
Mars rolls out Google Cloud's Gemini Enterprise to 65,000+ global employees, unifying fragmented AI tools across operations. The consolidation centralizes enterprise search and AI assistant access for marketing, sales, and R&D teams.
insights
Inside the SEO Tool Industry's Self-Serving Authority Myth
Floyi's topical authority audit is a lead generator for paid tools. Behind the framework's authority claims lies a business model that benefits established brands most.
news
Why Brand Safety on YouTube Has Become Impossible to Guarantee
YouTube's enforcement is unpredictable and fast. Creators get banned, campaigns disappear overnight. Asia's regulators are raising joint liability stakes.
insights
How the ANDY's Binary Standard is Reshaping Global Creative Awards
The ANDY Awards reward original ideas over production budgets. Two Asian jurors are reshaping how creative leaders approach award strategy.
news
Markable Opens Creator Tools as Social Commerce Hits US$100B
Markable democratizes creator tools as social commerce hits $100B. Why affiliate infrastructure commoditization matters for brand teams.
news
Publicis Opens Singapore AI Hub With Government Backing
Publicis Groupe launches AI Development Hub in Singapore with government backing. New roles and capabilities, not automation cuts. How this shapes regional marketing.
news
OpenAI's GPT-5.5 Signals a New Era for Marketing Teams
OpenAI's GPT-5.5 sharpens coding and research gains, reshaping how marketing teams compete on AI-driven workflows and strategy execution.
campaigns
The TV-First Sports Campaign Model Is Dead. Here's What Replaced It
Coca-Cola's Powerade campaign for FIFA World Cup 2026 signals the death of the TV-first sports marketing model. Brands now embrace social-first, creator-led activations across 50 markets, with implications for Asian marketing leaders navigating fragmented, mobile-first audiences.
news
Tanishq Rewrites the Akshaya Tritiya Playbook With a Chef, Not a Gold Price
Tanishq's Akshaya Tritiya campaign decouples jewelry from gold-price storytelling, signaling a strategic pivot toward emotional and craft-led narratives in luxury marketing.
news
Three Shifts Redefining Asia's Marketing Workforce This Week
Three stories this week signal a single inflection point for Asia's marketing workforce: AI governance, automated design, and cultural brand-building.
news
Canva Hires Former Coles Data Chief as Enterprise Push Accelerates
Canva hires Coles data expert for enterprise push. With AI 2.0 and marketing automation acquisitions, it's building unified campaign infrastructure for Asia's CMOs.