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How Pepsodent Is Combating Oral Health Misinformation via Social Creators

Pepsodent launches brand-owned creator academy to combat oral health misinformation in Indonesia, training dental professionals as social media influencers.

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Australian Radio Networks Rebrand to Signal Digital-First Strategy to Investors

Australian radio networks rebrand parent company to Tapt Media to signal digital-first positioning to investors. Station brands 2GB, 3AW, 4BC, 6PR remain unchanged.

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ACCC Issues First Influencer Fine: PhotobookShop Penalized A$39,600

Australia's ACCC issued its first financial penalty for undisclosed influencer promotions, fining PhotobookShop A$39,600. The ruling signals enforcement shift from warnings to active penalties for deceptive digital marketing.

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Zero-Click Searches Now Drive 60% of Queries; APAC PR Teams Rethink ROI

AI Overviews slash referral traffic by 47%, forcing Asian PR teams to abandon click-based ROI metrics entirely. Earned media citations now define visibility.

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Vodafone Australia Launches Comeback Campaign With Ali Wong Post-Merger

Vodafone Australia launches post-merger comeback with Ali Wong, positioning network superiority against competitors charging for remote coverage. A case study in telco repositioning across Asia-Pacific consolidation.

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Prophet Expands Australian Team With Nine Strategic Hires

Decision intelligence firm Prophet hires nine staff across marketing, sales, and engineering as it scales from startup to growth-stage company serving 30+ enterprise clients.

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Publicis, Havas Acquire Major Australian Independents in M&A Wave

Publicis and Havas acquire Atomic 212° and Kaimera in major consolidation wave. Despite departures, independent agencies won 64% of media pitches, outperforming holding company rivals.

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APAC Gaming Studios Boost Paid Acquisition Spending 45% YoY

Asia-Pacific gaming studios increased paid user acquisition spending 45% YoY, with Southeast Asia now accounting for 55% of global in-app promotional activity. Strategy and casual games lead the shift.

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Why Eight Streaming Rivals Unite Under One Research Framework

Australia's Video Futures Collective unites eight competing streamers—Netflix, Amazon Prime, Disney, YouTube, and others—under one independent research body. A globally unprecedented move that gives advertisers unified measurement and audience insights.

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Maxibon Launches Cookie-Suit Campaign to Drive Choc Chip Bon Sales

Maxibon's prosthetic cookie character campaign outperforms traditional creative in APAC. Absurdist humor formats are driving 60% higher engagement across Asia Pacific brands.

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7-Eleven Malaysia Converts Logo Into Live Iftar Clock for Ramadan

7-Eleven Malaysia transformed its logo into a live iftar time display across storefronts, partnering with TBWA and JAKIM. The activation shows how retailers can repurpose physical infrastructure for culturally relevant marketing.

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Poorly Managed Embargoes Fracture Media Trust Across Asia

Poorly managed press embargoes are damaging journalist relationships across Asia as newsroom consolidation leaves reporters with zero patience for PR friction.