news
The Creator Marketing API Race Reaches APAC: What's Changing Now
impact.com adopts YouTube Creator Partnerships API, closing measurement gaps for creator campaigns across APAC. Direct platform data replaces fragmented estimates.
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campaigns
Why CMOs Are Rethinking What Budget Actually Controls
Marketing leaders are challenging a fundamental assumption: that budget determines effectiveness. New research reveals effectiveness comes from strategic clarity, not spending size.
campaigns
When Fandom Marketing Beats Paid Media: The NCT Effect
Apple Korea's NCT campaign proves that genuine cultural fluency drives earned media amplification—outpacing traditional paid media and making agency retainers look expensive. Discover how fandom-driven marketing is reshaping brand strategy across Asia.
campaigns
From Compliance to Capability: How Real Inclusion Gets Built
Why diversity policies fail across Asia-Pacific and how real inclusion gets built. Kavita Prasad's 35-year journey transforming a male-dominated post-production company reveals the difference between compliance optics and systems that actually work.
campaigns
Why Pepsi Is Ditching Traditional Sports Sponsorship for Entertainment IP
Pepsi just launched Football Nation, a fictional country powered by football fandom. The shift signals a major change in sports marketing: brands are moving from paying for athlete endorsements to owning entertainment properties that shape culture.
news
Inside WPP's Hidden Restructure: What the ANZ CEO Title Means
WPP elevates Rose Herceg to ANZ CEO as the Elevate28 restructure reshapes regional leadership and holding company strategy.
news
Pixazo Consolidates AI Video and Image APIs Under Single Key
Pixazo consolidates Seedance 2.0 and GPT Image 2 under a single API key. Reduces vendor fragmentation and integration overhead for developers.
news
Lebanon's Nayla Tueni Makes History on Cannes Lions Titanium Jury
Lebanese executive Nayla Tueni becomes the first marketer from Lebanon to join the Cannes Lions Titanium Jury, the most prestigious award in global advertising. Her appointment signals a shift in who sets global creative standards.
news
AI's Promise vs. Reality: Why Tech Giants Are Gutting Comms Teams
Snap's AI efficiency claims mask job cuts across communications roles. As tech giants cite AI potential (not performance) to justify layoffs, regional expertise roles like Natasha Brack's are disappearing.
campaigns
The Invisible Rule Behind This Year's Most Effective Campaigns
Kantar's 2026 Advertising Effectiveness Awards reveal a fundamental shift in how campaigns work. The most effective campaign skipped TV entirely, creative and media are no longer separate, and heritage brands outperformed innovation. What CMOs miss about measurement.
news
Vinyl Group Misses Profitability Target Again as Q1 Cash Burn Hits A$2.7 Million
Vinyl Group's Q1 2026 cash burn of A$2.7 million and delayed integration challenges reveal why acquisition-driven growth strategies collapse. A stress test for APAC media leaders.
news
Why Cannes Lions Now Values How Brands Build Over What They Make
Cannes Lions 2026 shifts from judging individual campaigns to rewarding how brands build creative capability. A critical signal for Asian marketing leaders investing in organizational strength.