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APAC Marketing Leaders Face 22-Point Collapse in Reemployment Odds
Survey reveals 22-point collapse in reemployment odds for APAC marketing leaders within 12 months, driven by agency restructuring.
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Dynamiks Launches Salesforce AI Agent as APAC Enterprises Race for CRM Intelligence
Dynamiks launches a Salesforce AI agent that delivers pipeline intelligence and deal velocity metrics in minutes. How it competes with Agentforce 360 in Asia's growing CRM intelligence market.
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Why AI Company Boards Now Demand Hands-On Operators
Venture-backed AI companies are now requiring board members with hands-on engineering experience. Factorys leadership moves signal a structural shift in how serious AI infrastructure companies are governed.
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Creator Marketing Booms While Measurement Standards Stall
Creator marketing ROI is 151 vs 77 for paid social, yet lacks measurement standards. Finance teams keep re-deciding the budget every quarter.
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Cheil Launches 17 AI Tools to Reshape Agency Business Model
Cheil launches 17 AI tools as 60% of marketers cut agency spending. Agencies owning software win; those without compete on vanishing margins.
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Nucleus: BI Leadership Now Hinges on User Adoption, Not Raw Power
BI platforms now compete on user adoption and reach, not analytical power. How APAC enterprises can capitalize on this shift.
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Australian CMOs Shift From AI Pilots to Operational Scale
Australian CMOs now focus on scaling AI operations. ACAM and Kantar's expanded benchmark reveals only 8% are truly AI-advanced.
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Why Matrimony.com Ditched Its Agency for Data-Driven Media Strategy
Matrimony.com consolidated its media business with Havas Media India, betting on AI-powered consumer intelligence and integrated planning across India's most complex regional brand ecosystem.
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Skan AI Launches ABCF Framework for Enterprise AI Agent Operations
Skan AI launches the Agentic Business Context Foundation (ABCF), a framework designed to capture operational knowledge that AI agents miss when trained on documentation alone.
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Amazon Enters NRL Broadcast Bidding Race for 2028
Amazon enters Australia's NRL broadcast bidding war. How streaming giants are reshaping sports rights across Asia-Pacific.
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CT Corp Joint Venture Signals New Model for SE Asia Entertainment
PK Entertainment Group partners with CT Corp to build K+ Entertainment, signaling a shift toward integrated entertainment ecosystems in Southeast Asia.
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Thai Soap Brand IngOn Turns Leftover Bar Habit Into Competitive Edge
Thai soap brand IngOn turns the universal habit of pressing leftover bars into new soap into a competitive advantage. A breakdown of how product insight becomes campaign positioning.