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Only 5% of APAC Shoppers Trust AI Brand Content, Study Finds

Only 5% of APAC shoppers trust AI-generated brand content, the lowest globally. Despite heavy AI adoption, consumers are rejecting low-quality automated marketing at scale.

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TikTok Launches Radio Network With 25 Creator-Hosted Podcasts

TikTok Radio debuts across 28 U.S. stations with 25 creator-hosted podcasts, signaling how social platforms are formalizing broadcast infrastructure. CMOs should watch this platform convergence model already scaling in Asia.

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Why Wealth Firms Are Shifting to Full-Funnel Media Strategy

Australian wealth manager LongView appoints RCJ to drive brand and performance media for HomeFlex. The shift signals how APAC wealth firms are moving beyond events toward measurable client acquisition at scale.

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Paramount ANZ Restructures Sales Leadership After Skydance Merger

Paramount ANZ consolidates sales leadership post-Skydance merger, with Rod Prosser stepping down after 15 years. The restructure tightens global oversight of regional advertising operations.

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Private Media CEO Will Hayward Steps Down After 5 Years

Private Media CEO Will Hayward departs after five years with successor already identified. His planned exit contrasts with APAC's trend of reactive leadership changes.

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Special Appoints Marovino as National Head of Social in Structural Shift

Australian agency Special restructures to place social at the center of all operations. New National Head of Social role signals broader APAC shift toward integrated, audience-first agency models.

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Disney Expands F1 Partnership With Shanghai Disneyland Activation

Disney expands F1 partnership with Shanghai Disneyland activation, naming Minnie Mouse and Daisy Duck as F1 Academy ambassadors. The collaboration signals major consumer brand momentum around women's motorsport.

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Wondrlab Wins Audi India Communications Mandate in Competitive Pitch

Wondrlab appointed as Audi India's communications partner, shifting luxury marketing toward integrated platform-first strategies. A trend reshaping how Asian luxury brands engage consumers.

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JCDecaux Secures 14-Year Melbourne Tram Ad Deal With Digital Expansion

JCDecaux secures 14-year Melbourne Tram contract with major digital expansion. Programmatic DOOH rollout across CBD and suburbs gives Asian brands access to 200M annual passenger trips.

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81% of APAC Brands Blind to AI Platform Visibility

81% of APAC B2B brands cannot track visibility in AI-generated answers, with 46% misrepresented across platforms. Urgent action needed as AI captures over a third of product discovery.

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Qualtrics Wins Fifth Gartner Leadership Award for VoC Platforms

Qualtrics claims top spot in 2026 Gartner Magic Quadrant for Voice of Customer platforms for the fifth consecutive year, outranking Salesforce, Adobe, and Oracle on both evaluation axes.

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Starbucks Launches Harry Potter Campaign Across 12 APAC Markets

Starbucks rolls out Harry Potter-themed beverages and 20+ merchandise items across 12 Asia Pacific markets starting March 23. The partnership demonstrates how global entertainment IP drives retail engagement and loyalty program activation.