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Wondrlab appointed as Audi India's communications partner, shifting luxury marketing toward integrated platform-first strategies. A trend reshaping how Asian luxury brands engage consumers.
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JCDecaux secures 14-year Melbourne Tram contract with major digital expansion. Programmatic DOOH rollout across CBD and suburbs gives Asian brands access to 200M annual passenger trips.
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81% of APAC B2B brands cannot track visibility in AI-generated answers, with 46% misrepresented across platforms. Urgent action needed as AI captures over a third of product discovery.
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Qualtrics claims top spot in 2026 Gartner Magic Quadrant for Voice of Customer platforms for the fifth consecutive year, outranking Salesforce, Adobe, and Oracle on both evaluation axes.
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Starbucks rolls out Harry Potter-themed beverages and 20+ merchandise items across 12 Asia Pacific markets starting March 23. The partnership demonstrates how global entertainment IP drives retail engagement and loyalty program activation.
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TBWA HAKUHODO Tokyo claimed two Grand Prix awards at Spikes Asia 2026, including Creative Effectiveness for McDonald's Japan's "No Smiles" campaign. The agency finished with seven total awards, signaling how Asian agencies are winning by proving measurable business impact.
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Nova's newly launched Sydney breakfast show faced immediate crisis when co-host Tim Blackwell was served an interim AVO, forcing the network to navigate legal complications during its advertiser showcase.
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Two Australian platforms are disrupting traditional news distribution in Asia with AI-driven production and alternative revenue models. Here's why media planners should pay attention.
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Oobit taps Katashe Group to drive digital asset payment adoption across Asia, moving crypto from experimentation into everyday retail commerce.
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Oobit taps Katashe Group to drive crypto payments adoption across Asia, targeting mainstream consumer spending through stablecoin infrastructure in four markets.
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Independent agencies across Asia-Pacific claimed 44% more awards at Spikes Asia 2026, with first-time entrant Fundamental Mumbai winning Gold for its WhatsApp campaign. The surge signals a shift in creative recognition beyond traditional network agencies.
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Scape Student Living's surprise rooftop activation sold out in 60 minutes by withholding venue details until arrival. How scarcity mechanics and real-time reveals drive student housing brand engagement.