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Why KnowBe4's New Sales Structure Signals APAC Cybersecurity Shift
KnowBe4's new four-tier sales structure signals APAC cybersecurity vendors are doubling down on regional expansion as enterprise spending surges 25% in 2026.
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GTN Reports A$40.9M Loss as Ad Markets Tighten Across Four Territories
GTN's A$40.9M loss signals how quickly affiliate-model media networks implode when ad markets tighten simultaneously across multiple territories. CMOs must reassess their reliance on these networks as inventory growth fails to drive revenue.
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Polished Ads Are Losing Ground in Asia as Authentic Creator Content Drives Purchase Decisions, Data Shows
Polished ads are tanking in Asia as 90% of consumers trust creator content more. CMOs must reallocate budgets to authentic creators or lose relevance.
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TBWA Singapore Opens APAC's First AI Innovation Lab With Government Support
TBWA Singapore launches APAC's first marketing AI lab with government backing to compress brand prototyping from months to weeks. Here's why CMOs should care.
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WPP Media Elevates Eldridge, Fell to C-Suite Roles at Mindshare Australia
WPP elevates proven new business leaders to Mindshare Australia's C-suite as the holding company executes a major restructure to reverse revenue decline.
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Publicis Consolidates Japan, South Korea Into US$70B Sub-Region
Publicis merges Japan and South Korea into a US$70B sub-region to serve multinational clients expecting seamless cross-border agency partnerships.
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Independence Play: Fifty5Blue Separates from WPP Ownership to Compete in Asia
Fifty5Blue separates from WPP ownership to compete independently in Asia's measurement market. The rebrand signals a direct challenge to Nielsen and GfK's regional dominance.
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Singapore's AI Skills Gap Widens as Demand Surges 70% YoY
AI demand surged 70% in Singapore, but 41% of professionals feel unprepared. The real problem: employers can't find skilled talent despite an active labor market.
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Agora and FPT Partner on AI Banking Communications for Southeast Asia
Agora and FPT partner to automate banking customer service across Southeast Asia with AI voice agents. Banks need faster support to match real-time payment growth.
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Why Qantas Separated Strategy from Execution in Its Loyalty Division
Qantas splits loyalty strategy from execution, investing US$50M in a Sydney-based marketing center to manage 50+ concurrent campaigns for 18M members.
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Indonesia's Danantara Faces Governance Test in Year Two
Indonesia's $900B sovereign fund faces a credibility test in year two as governance ratings plummet and analysts demand proof beyond announcements.
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12 Marketing Attribution Platforms for APAC in 2026
Attribution platforms are filling APAC's measurement gap as cookies disappear. CMOs need to pick the right tool to prove which ads actually drive sales.