news

AI Agents Come for the Marketing Stack as Meta Acquires Singapore’s Manus

Meta's Manus acquisition signals AI agents are moving from chatbots to workflow automation. CMOs must prepare for agents handling media buying, reporting, and campaign optimization.

news

Supermarkets Lead Smart Cart Adoption With APAC Set for Fastest Growth

Smart carts are becoming retail media goldmines. APAC adoption will outpace global growth as 62% of consumers demand faster checkout and personalized offers.

news

Indonesia to Enforce Child Social Media Restrictions Starting 2026

Indonesia's new child safety rules starting 2026 will force platforms to rethink youth ad targeting and data collection. CMOs must prepare compliance strategies now.

news

South Korea’s "Poverty Challenge" Trend Sparks Backlash, Raises Questions on Luxury Messaging

South Korea's viral "poverty challenge" exposes how luxury messaging backfires when tone-deaf. CMOs must rethink wealth positioning as Gen Z demands empathy over status signaling.

news

Coupang Data Leak Sparks Investigation, Tests Customer Trust in Asia

Coupang's data leak investigation tests customer trust across Asia as regulators demand tougher penalties. CMOs must treat security breaches as retention crises, not compliance checkboxes.

news

Paramount’s Latest Warner Bros Bid Faces Pushback, Keeping Netflix in the Lead

Paramount's revised Warner Bros bid faces shareholder pushback as Netflix's lower offer gains traction. For CMOs, this signals which streaming giant will control premium content and Asia's growing Gen Z audience.

news

Regulators Back Off Full Shein Ban, But Pressure On Fast Fashion Grows

Shein dodged a full French ban, but regulators are tightening the screws on ultra-fast fashion platforms. What's your compliance strategy?.

insights

Why EA Going Private Matters for Asia's Marketers and Gaming Audiences

EA's $55B Saudi takeover frees the gaming giant to invest aggressively in Asia's fastest-growing markets. CMOs must understand how private ownership reshapes gaming as a brand platform.

insights

Rakuten’s Affordable AI Strategy Offers a Lesson for Asia’s CMOs

Rakuten's AI generated US$65M in operating income by prioritizing cost-efficient, task-specific models over massive foundation models. A playbook for Asian CMOs under budget pressure.

news

APAC Labels Assess Brand Risk as AI Music Clones Spread

AI music clones are flooding Spotify and Apple Music, forcing APAC brands to assess IP and reputation risk as platforms struggle to prevent fraud.

brands

What Australia’s Most Complained-About Ad Tells Us About Brand Safety in APAC

Kia's zombie ad got 86 complaints but passed regulators. The gap between compliance and community sentiment poses real brand safety risks for APAC marketers.

news

Sony’s 49% Stake in YeaH1 Label Signals a New Way to Scale in Vietnam

Sony takes 49% of Vietnam's YeaH1 Label to scale digital music across Southeast Asia. Here's why this partnership model matters for your expansion strategy.