news Why APAC's Richest Families Are Abandoning Single-Hub Models APAC's wealthiest families are ditching single-hub models for multi-location strategies, forcing wealth managers to compete across Singapore, Hong Kong, and Dubai simultaneously.
news Pinkfong Launches Live Musicals, Water Parks Across Southeast Asia Baby Shark's creator launches live musicals and water parks across Southeast Asia, converting massive digital audiences into recurring offline revenue streams for families.
lists 11 Creator Commerce Platforms to Evaluate for SEA 2026 Creator commerce is now core SEA media spend, not experimental. Evaluate these 11 platforms to match your 2026 budget to the right creator infrastructure.
news Telstra Turns E-Waste Into Working Synthesizer to Drive Recycling Telstra builds a working synthesizer from e-waste to shift recycling behavior through creativity, not guilt. A playbook for Asian telecoms facing similar sustainability pressure.
news US Alleges DeepSeek Used Banned Nvidia Chips in China DeepSeek allegedly used banned Nvidia Blackwell chips to train its latest AI model, escalating US-China tech tensions and exposing enforcement gaps that marketers must monitor.
news PHD Wins US$20M Menarini APAC Media Mandate Across 11 Markets PHD consolidates Menarini's US$20M APAC media mandate across 11 markets, moving from siloed country teams to a regional hub model. What CMOs need to know about pharma's shift toward integrated Asian strategies.
news Bastion Appoints Joanne Norton as Insights MD in APAC Expansion Bastion appoints veteran insights leader Joanne Norton as MD to fuel APAC expansion and strengthen data-driven client strategy capabilities.
news M+C Saatchi Names Sophie Gallagher as Group Strategy Director M+C Saatchi names Sophie Gallagher as Group Strategy Director to bridge media and creative planning—signaling agencies are restructuring to deliver integrated campaigns.
news Why Organic Viral Moments Outperform Paid Campaigns for Asian Brands Organic viral moments like IKEA's Punch macaque moment outperform paid campaigns, driving sellouts across Asia without media spend. CMOs must shift strategy to amplify authenticity over ads.
news KFC Thailand Wins Cannes Lions Gold for Education Campaign KFC Thailand's Cannes Lions Gold campaign turned collectible toys into a movement addressing one million out-of-school youth. Here's how brands drive social impact while building loyalty.
news Uber Consolidates APAC Marketing Under Single Regional Leader Uber consolidates APAC marketing under one leader, signaling a push for unified brand strategy across nine markets and three business lines.
news Moonfolks Opens First Independent Agency Office in Brunei Moonfolks becomes first independent foreign agency in Brunei, targeting high-spending brands overlooked by larger regional players.