Paritee Launches Fenton Fitzwilliam to Capture UK Regulatory Advisory Market

A Norwegian-backed communications holding company is deepening its presence in the UK with the launch of a specialist advisory firm targeting some of the country's most tightly regulated sectors.

Paritee, the Oslo-based parent company of Brands2Life and Geelmuyden Kiese, announced the UK launch of Fenton Fitzwilliam in April 2026. The firm focuses on helping organizations in energy, defence, telecoms, infrastructure, and pharma navigate complex government and regulatory environments.

It is the latest move in a rapid EMEA expansion by Paritee, which has grown to over 400 employees and more than EUR 60 million in annual net revenue across 10 locations since it was founded just five years ago.

A Three-City Firm in Under 12 Months

Fenton Fitzwilliam was not built overnight, but it moved fast. Founded in Dublin in 2025 with Paritee backing, it launched with a nine-person team split across Dublin and Brussels. Less than a year later, London became its third city.

The firm is led by Moray Macdonald, a veteran of Weber Shandwick and Instinctif Partners with deep experience in UK regulatory and political circles, including time working with the Conservative Party. Macdonald holds a dual role: CEO of Fenton Fitzwilliam and Head of Public Affairs at Brands2Life in London.

That dual role is intentional. It creates a direct bridge between Fenton Fitzwilliam's specialist advisory work and Brands2Life's broader communications offering, enabling the two firms to collaborate across the Dublin-Brussels-London corridor without duplicating effort.

Why Regulated Industries Need Different Advice

Most PR agencies are built for reputation management and media coverage. Regulated industries need something more specific.

Companies in energy, pharmaceuticals, and telecoms operate in environments where government decisions directly shape their ability to do business. A change in energy policy, a new pharmaceutical approval framework, or a shift in telecoms regulation can have larger commercial consequences than any media campaign. The advisors these companies need must understand both the political landscape and the communications strategy simultaneously.

Fenton Fitzwilliam's positioning targets exactly this gap. The firm's founding promise (that clients should be understood, not just heard) signals its intent to compete on sector depth rather than generalist reach. This is a direct challenge to larger agencies that spread expertise thin across dozens of industries.

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The Paritee Model: Build Specialists, Not Generalists

Paritee's approach to expansion is deliberately different from global holding companies like WPP, Omnicom, or Publicis. Rather than building one large centralized network, Paritee backs or acquires market-leading independent agencies in specific geographies and lets them retain their identity.

This "national champion" strategy has produced a distinct portfolio in just five years. Geelmuyden Kiese anchors Scandinavia with 140 employees across Oslo, Stockholm, and Copenhagen, and has deepened its energy sector credentials by hiring an executive from Norwegian state energy company Statkraft. LHLK Gruppe covers Germany. RPP Group, acquired in November 2025, handles EU-level regulatory affairs from Brussels. Truth Consulting provides research and analytics across the entire network.

Paritee secured a EUR 41 million growth investment to underwrite this expansion. The Fenton Fitzwilliam UK launch is one of the few moves that is organic rather than acquired, reflecting the platform's growing confidence in incubating specialist firms from scratch.

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Why the Timing Makes Sense for the UK

The UK's regulatory environment in 2026 is unusually active. Financial regulators are simultaneously trying to stimulate economic growth and increase scrutiny of private markets, digital assets, and infrastructure. Companies in these sectors face a rapidly shifting policy landscape that rewards specialist insight.

"The UK launch of Fenton Fitzwilliam is a natural next step in expanding Paritee's advisory-led capabilities in the market at a time when organisations face increasing complexity across regulation, policy and public scrutiny," said Jonas Palmqvist, CEO of Paritee.

H/Advisors, another specialist advisory network, has publicly identified the UK as a key expansion target for 2026, signaling growing competition for a market that sees communications and public affairs as increasingly inseparable.

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For organizations operating in the UK's most heavily regulated sectors, that convergence creates both opportunity and risk. The firms that can advise on both the policy environment and the communications response in a single integrated engagement are becoming the preferred choice. Fenton Fitzwilliam is betting the UK market is ready to pay a premium for exactly that.