Pinkfong Launches Live Musicals, Water Parks Across Southeast Asia
Pinkfong launches live musicals, water parks, and kids cafés across Southeast Asia through 2026. Thailand's theatrical debut and Indonesia's 5M-visitor mall tour signal major shift to offline enter...
The Pinkfong Company, creator of Baby Shark, is accelerating its push into physical entertainment across Southeast Asia, launching live musicals, water park events, and permanent family cafés in multiple markets through 2026.
Multi-Market Rollout Targets Families Across the Region
Thailand launched Baby Shark Live: The Hidden Treasure in January 2026, a ticketed live musical marking Pinkfong's first full theatrical production in Southeast Asia.
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Singapore will host a water park activation at Sentosa, featuring inflatable attractions, sing-alongs, and character meet-and-greets. The city will also receive its first Baby Shark Kids Café, combining themed play zones with jungle gyms.
Indonesia is scaling up simultaneously, with large-scale events planned across multiple major shopping malls, including the brand's biggest character meet-and-greet experiences in that market to date.
Gemma Joo, Chief Business Officer at The Pinkfong Company, stated: "Southeast Asia continues to be a key growth market where families actively seek shared, real-world entertainment experiences. By adapting our location-based entertainment formats to local markets while maintaining global brand consistency, we're building an offline business that allows us to engage fans across the region in meaningful and ongoing ways."
Indonesia Mall Tour Drew 5 Million Visitors
Pinkfong's expansion into physical venues follows a proven track record in the region. A shopping mall tour in Indonesia attracted five million visitors, demonstrating strong offline demand for the Baby Shark brand.
Malaysia's Bebefinn Kids Café in Johor Bahru, spanning 413 square meters at The Mall, Mid Valley Southkey, became the ninth Pinkfong kids café globally. Its launch was timed alongside the September 2025 theatrical release of Bebefinn the Movie in Malaysia and Brunei, and a co-branded food partnership with E-Mart24.
Malaysia also ranks among Pinkfong's top 10 YouTube markets globally, with 4.145 billion cumulative views and 220 million watch hours recorded as of August 2025.
Fashion Collaboration Extends Brand Into Retail
Beyond physical venues, Pinkfong has extended the Baby Shark brand into fashion retail. Global online retailer SHEIN partnered with Pinkfong for Baby Shark's 10th anniversary, launching a limited-edition collection comprising 98 apparel items and 19 accessories.
The collection includes swimwear, pajamas, and water bottles, along with matching family sets designed for parents and children together. The cross-generational approach targets household-level purchasing across Pinkfong's fanbase.
Physical Expansion Builds on Established Digital Audiences
Pinkfong's regional physical entertainment push follows a format-by-market approach. Thailand received a premium ticketed musical. Singapore is receiving both a temporary event activation and a permanent café venue. Indonesia is scaling its proven mall activation model to simultaneous multi-venue events. Malaysia operates a permanent kids café supported by a film release and retail food co-branding.
The company's broader strategy uses its existing digital audience base across Southeast Asia as the foundation for physical entertainment investment, converting online familiarity into in-person attendance across diverse market formats.
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