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8 Programmatic DOOH Platforms Gaining Ground in Asia-Pacific

Explore 8 programmatic DOOH platforms transforming outdoor advertising across Asia-Pacific. Real-time targeting, automated buying, and precision measurement now available for CMOs managing digital ...

Leighton Cosseboom

16 Feb 2026 — 8 min read

If you're a CMO or marketing executive trying to understand how outdoor advertising has gone digital and automated, you're watching one of the fastest transformations in media buying. The Asia Pacific market for digital out-of-home (DOOH) advertising is expanding from US$21.64 billion in 2025 to US$23.94 billion in 2026, driven by 5G networks, expanding subway systems, and falling costs for LED screens.

What makes this shift different from traditional billboards is programmatic technology. Instead of negotiating with sales reps and locking in month-long contracts for static posters, brands can now buy outdoor ad space the same way they buy online display ads: in real time, targeted to specific audiences, measured by actual impressions. Think of it as bringing the precision of Google Ads to the physical world of transit stations, shopping malls, and roadside screens.

This directory profiles eight technology platforms enabling that transformation across Asia's fastest-growing markets. These aren't media owners who sell billboard space. They're the software infrastructure connecting buyers to thousands of digital screens, automating what was once a manual, relationship-driven buying process.

VIOOH

VIOOH operates as the exclusive programmatic supply-side platform (SSP) for JCDecaux, the world's largest outdoor advertising company. In February 2026, JCDecaux announced the worldwide expansion of VIOOH's programmatic DOOH solution, covering over 30,000 digital screens across airports, urban spaces, transport hubs, and retail environments in more than 35 markets.

Key Details:

Founded: 2018 (as JCDecaux's programmatic division)
Location: Global with significant Asia Pacific presence
Specialization: Airport and premium urban inventory programmatic access
Scale: Connects to over 99,000 screens globally through media owner partnerships
Technical Integration: Works with more than 55 demand-side platforms (DSPs) including Displayce

VIOOH's Trading Manager platform acts as the bridge between global DSPs and premium outdoor inventory, making it possible for brands to buy airport screens in Singapore, street furniture in Bangkok, and transit displays in Sydney through a single technical integration. For marketing executives accustomed to programmatic display advertising, VIOOH brings that same workflow to outdoor screens.

The February 2026 expansion represents the industry's first truly global programmatic DOOH solution, building on a successful 2024 launch of airport-specific programmatic inventory.

Hivestack

Hivestack serves as the exclusive SSP for Focus Media Hong Kong, enabling programmatic access to digital panels and 3D screens in prime locations including Causeway Bay and Tsim Sha Tsui. This partnership demonstrates how SSP infrastructure is unlocking premium Asian inventory for global programmatic buyers.

Key Details:

Location: Global with strategic Asia partnerships
Specialization: Premium urban inventory and 3D digital formats
Geographic Focus: Hong Kong prime retail districts
Technical Model: Exclusive SSP partnerships with major media owners

Hivestack's approach focuses on high-value, limited-inventory locations where traditional buying would require direct relationships with landlords or media owners. By providing programmatic access to Focus Media's Hong Kong network, the platform allows international brands to activate outdoor campaigns in Asia's most expensive retail corridors without local sales negotiations.

For brands running global campaigns, Hivestack's integration means Hong Kong outdoor inventory can sit in the same media plan as New York's Times Square or London's Piccadilly Circus, all bought through unified programmatic workflows.

Moving Walls

Moving Walls operates as an APAC-native programmatic DOOH provider automating workflows in Indonesia, Malaysia, and the Philippines. The platform enables CPG brands to buy impressions tied to first-party audience segments, demonstrating the shift from static buys to real-time audience-driven screen activations across Southeast Asian markets.

Key Details:

Founded: Asia Pacific headquarters
Location: Indonesia, Malaysia, Philippines
Specialization: CPG brand activations and first-party audience targeting
Regional Focus: Southeast Asia emerging markets

Moving Walls addresses a specific challenge in Southeast Asian markets: fragmented media ownership and limited programmatic infrastructure. By building direct integrations with local screen operators in Jakarta shopping malls, Kuala Lumpur transit stations, and Manila retail centers, the platform provides access to inventory that global SSPs often overlook.

The platform's strength lies in audience segmentation capabilities tailored to CPG brands. Instead of buying screens by location alone, brands can target impressions based on shopper profiles, purchase behavior, and real-time triggers like weather or local events. This transforms outdoor advertising from a reach medium into a precision targeting channel.

Broadsign

Broadsign provides the content management and programmatic infrastructure powering many of Asia's largest DOOH networks. While not exclusively focused on programmatic transactions, the platform's recent merger with Place Exchange created one of the industry's most comprehensive technology stacks, combining screen management software with programmatic marketplace access.

Key Details:

Location: Global with Asia Pacific deployments
Specialization: DOOH content management and programmatic integration
Technical Model: Software infrastructure for media owners and buyers
Market Position: Powers multiple networks across Asia Pacific

For marketing executives, Broadsign represents the behind-the-scenes infrastructure making programmatic DOOH possible. The platform manages which creative appears on which screen, when it plays, and how impressions are measured and reported. This technical layer is what allows a DSP to send a campaign to thousands of screens and receive back performance data in near real time.

oOh!media

Australia's oOh!media logged A$635.6 million revenue in 2024 and continues deploying new digital roadsides and retail-center screens as part of the region's programmatic DOOH infrastructure expansion. While primarily a media owner rather than a pure technology platform, oOh!media's programmatic capabilities make it a critical player in the Asia Pacific ecosystem.

Key Details:

Founded: Australian outdoor advertising leader
Location: Australia and New Zealand
Revenue: A$635.6 million (2024)
Specialization: Roadside digital billboards and retail center networks
Technical Capability: Programmatic buying integration

oOh!media represents the convergence between traditional media ownership and programmatic technology. The company owns physical screen assets but has built programmatic buying interfaces that allow agencies and brands to purchase inventory through automated platforms rather than traditional sales processes.

For brands operating in Australia and New Zealand, oOh!media's programmatic integration means roadside billboards along Sydney's M1 motorway or shopping center screens in Melbourne can be bought with the same efficiency as online display ads, with audience targeting based on traffic patterns, demographics, and time of day.

CodyOOH

CodyOOH in Hong Kong specializes in programmatic OOH integration with AI audience tracking and retargeting via its proprietary AiSense platform, supporting formats like digital billboards and trams. This represents the next evolution of programmatic DOOH: not just automated buying, but intelligent optimization based on who actually saw your ad.

Key Details:

Location: Hong Kong
Specialization: AI-powered audience tracking and retargeting
Technology: Proprietary AiSense platform
Format Coverage: Digital billboards, tram advertising, urban screens

CodyOOH's AiSense platform addresses one of outdoor advertising's historical weaknesses: attribution. By using computer vision and mobile signal tracking (in privacy-compliant ways), the platform can identify when someone views an outdoor ad and then retarget them with related messages on their mobile device or other screens.

This creates a closed-loop measurement system similar to online advertising. If your outdoor campaign drives store visits or website traffic, CodyOOH's technology can connect those outcomes back to specific screen exposures, providing ROI data that traditional outdoor advertising could never deliver.

MediaPlus Singapore

MediaPlus Singapore operates as the city-state's leading programmatic advertising agency, offering data-driven services including programmatic display, native, video, and real-time bidding for targeted OOH campaigns. While positioned as an agency rather than a platform, MediaPlus represents the service layer connecting brands to programmatic DOOH infrastructure.

Key Details:

Location: Singapore
Specialization: Full-service programmatic campaign management
Services: DOOH strategy, DSP integration, campaign optimization
Market Position: Leading programmatic agency in Singapore

For brands without in-house programmatic expertise, agencies like MediaPlus provide the strategic and technical capabilities needed to execute DOOH campaigns. They handle DSP selection, audience targeting strategy, creative optimization, and performance analysis, translating programmatic technology into business outcomes.

Singapore's role as a smart-city testing ground makes it an ideal market for programmatic DOOH innovation. The government's policy environment accelerates pilots of wayfinding displays in transport hubs and urban screens integrated with city services, creating premium inventory accessible through programmatic channels.

Retail Media Integration: JD Mall x Hanshow

JD Mall's integration with Hanshow links electronic shelf labels and overhead boards, creating programmatic DOOH integration with retail media networks. This solution improves attribution and generates incremental revenue by connecting in-store digital touchpoints with overhead DOOH inventory.

Key Details:

Location: China retail environments
Specialization: In-store DOOH and retail media convergence
Technology: Electronic shelf labels linked to overhead digital screens
Business Model: Programmatic integration with retail media networks

This partnership represents where programmatic DOOH is heading: convergence with retail media. When a shopper walks down an aisle, the overhead screen can display messages coordinated with pricing and promotions shown on electronic shelf labels. Brands can buy this integrated exposure programmatically, targeting specific stores, times of day, or shopper profiles.

For CPG brands, this creates unprecedented precision in the physical retail environment. Instead of negotiating end-cap displays or static shelf talkers, brands can programmatically activate in-store screens at the moment their target shopper is present, with creative tailored to that specific store's inventory and promotions.

Why Programmatic DOOH Matters for 2026

The Asia Pacific programmatic DOOH market sits at the intersection of three powerful trends. First, the global programmatic DOOH platform market is projected to surge from US$7.5 billion in 2024 to US$45.8 billion by 2034, representing a 19.8% compound annual growth rate. Second, China dominates regional revenue with 51.38% market share and DOOH spending forecasted to reach US$4.84 billion in 2025, growing to US$6.65 billion by 2030. Third, programmatic transit inventory is surging at 11.9% annual growth through 2031 as rapid urban rail expansion opens premium inventory in India, China, and Southeast Asia.

For marketing executives, these platforms transform outdoor advertising from a brand-building medium with vague reach metrics into a performance channel with audience targeting, real-time optimization, and measurable outcomes. The technology infrastructure is now in place. The question is whether your organization is ready to buy outdoor advertising the same way you buy digital media.

Have you explored programmatic DOOH for your 2026 media plans? The platforms profiled here represent your entry points into Asia's fastest-growing outdoor advertising channel.

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