Razer Elevates PR Chief to C-Suite as AI Expansion Accelerates
Razer elevates its Global Head of PR to report directly to CEO as the gaming company accelerates AI investments across Singapore, Europe, and the US.
Razer Inc. has promoted Nikhil Kharoo to Senior Director, Global Head of PR and Partnerships, giving him oversight of communications teams across the US, Europe, and Asia with a direct reporting line to CEO Min-Liang Tan.
The promotion positions Razer's global communications function at the executive level as the Singapore-headquartered gaming company accelerates its push into artificial intelligence.
Kharoo Takes the Helm Across Three Continents
In his expanded role, Kharoo will lead Razer's global PR and partnerships teams, drive the company's overall brand narrative, and manage strategic collaborations. He will also spearhead AI-focused communications, according to his LinkedIn profile.
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Kharoo joined Razer in 2024 as Global PR Director before his first promotion to Director, Global Head of PR and Partnerships. His background includes Head of PR, Partnerships and Health Solutions Marketing at Google, and Head of PR and Partnerships for APAC at Fitbit. He began his career at Burson-Marsteller India in 2008, reaching Senior Director by 2017.
The direct reporting line to CEO Min-Liang Tan places communications strategy at the same level as other core business functions within the company's leadership structure.
Promotion Mirrors Razer's AI Infrastructure Rollout
The timing of Kharoo's elevation aligns closely with Razer's tri-continental AI expansion. The company launched its Singapore AI Center of Excellence on August 4, 2025, backed by a US$75 million headquarters investment and plans to hire 150 AI engineers, with support from Digital Industry Singapore. Two additional hubs are planned for Europe and the United States.
Kharoo's PR team remit covers exactly those same three regions, a structural alignment that mirrors Razer's R&D geography.
Razer's AI product portfolio now includes Razer Game Co-AI (announced at CES on January 7, 2025), Razer QA Companion-AI (showcased at GDC on March 11, 2025, claiming a 50% reduction in QA cycles), and the WYVRN developer platform. Each product targets a distinct audience, from consumers to developers to enterprise partners.
"AI has the potential to disrupt the industry, enabling faster and cheaper game production, smarter NPCs, and trend-aligned tools," said Min-Liang Tan, Co-founder and CEO of Razer.
AI Gaming Market and Partnership Complexity Drive the Decision
Razer's AI investment is anchored to a projected AI gaming market size of US$28 billion by 2033. The company's ecosystem spans over 300 million users and connects to 40,000 developers, creating a communications challenge that spans hardware, software, AI tools, and lifestyle partnerships simultaneously.
Recent partnerships illustrate that scale. Razer collaborated with BLACKPINK on a co-branded range of gaming and lifestyle accessories tied to the group's Deadline world tour, launching with a pop-up store in Hong Kong ahead of a global product release.
Razer also partnered with World, a biometric identity platform, to detect third-party AI bots in online games. The partnership addresses a documented concern among 87% of US gamers about AI fairness in gaming environments.
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Razer AVA Adds Consumer AI to the Communications Portfolio
Alongside the structural changes, Razer recently unveiled Razer AVA, a 5.5-inch animated 3D hologram AI companion that functions as both a desktop assistant and a gaming guide. AVA uses vision and audio sensing to help users manage schedules, handle tasks, and provide in-game support.
The product adds a high-profile consumer AI narrative to a portfolio that already spans developer tools and enterprise partnerships, broadening the range of media and audiences Kharoo's team must now reach.
Razer has not announced a timeline for the additional AI hub openings in Europe and the United States.
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