Silverpush Launches AI Platform That Converts Trends Into Ad Campaigns
Silverpush's AI platform processes 200B ad requests to convert emerging trends into instant campaigns across Asia. Ford, Nestle see 2x CTR lifts with real-time optimization.
Advertising technology firm Silverpush has launched a Trend Intelligence Platform that converts emerging cultural trends into immediate advertising campaigns, marking a shift from traditional social media monitoring to active campaign deployment across Asian markets.
The platform, announced this week and set for general availability in March 2026, analyzes real-time signals from social and digital platforms to identify trends peaking within hours or days. It then transforms these signals into brand-safe advertising tactics that can be activated immediately across YouTube, TikTok, and Meta.
Platform Processes 200 Billion Ad Requests
The Trend Intelligence Platform processes more than 200 billion ad requests and analyzes 33 billion connected TV impressions to identify cultural moments as they emerge. Unlike social listening tools that focus on monitoring brand mentions, Silverpush's system filters trends by category, market, geography, age, and gender before converting them into ready-to-use advertising signals.
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"By ingesting trending signals from open web and social sources, the Trend Intelligence Platform allows advertisers to identify the latest trends relevant to their target audiences and markets, and immediately generate the right contextual targeting tactics to reach them," said Mansi Matela, Chief Product Officer at Silverpush.
The platform's Multi-Agentic AI Framework refreshes contextual signals continuously and optimizes targeting based on real-time performance. Examples include detecting celebrity news resonating with specific audiences or identifying trending toys within particular age groups, then converting these insights into campaign-ready advertising formats.
Early adopters including Ford, Nestle, and Coca-Cola have used the platform for trend-driven campaigns in Southeast Asia. Ford's festive season campaigns achieved two times higher click-through rates and 20% cost reductions through real-time optimization. Nestle used cultural signals during sports events, boosting video-through rates to 90%.
APAC Leads Global AI Investment
The platform enters a market where 26% of Asia-Pacific firms are aggressively investing in generative AI, compared to 19% in North America. Regional AI spending is projected to reach $175 billion by 2028, with 50% of new marketing initiatives in Asia-Pacific expected to be AI-driven by 2026.
Silverpush has expanded operations across Southeast Asia with leadership appointments including Aom Wasinee Chongmeesuk as Thailand Country Director, Chaitanya Sinha as Vice President of Southeast Asia, and Wiwa Cajumban as Philippines Country Director. The company's Mirrors AI solution, which analyzes more than 25 million YouTube videos, has achieved 90% video-through rates and two times higher search lift in APAC markets.
Testing Underway Across Global Markets
The platform is currently in limited availability across select markets with testing underway globally. Silverpush reports positive retention among global and regional advertisers during early adoption phases.
The launch reflects growing demand for tools that convert cultural signals into immediate advertising actions rather than simply monitoring conversations. Traditional social listening tools provide visibility into brand mentions and sentiment, while contextual intelligence platforms like Silverpush's offering aim to activate campaigns based on emerging trends before they fade.
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