news Why Big OOH Companies Are Snapping Up African Billboard Operators Alliance Media acquires Brandit Outdoor in Kampala, signaling consolidation in Africa's outdoor advertising market as multinational operators race to digitize.
news Challenger Brand Advertising: Vodafone's Playbook Vodafone hires comedian Ali Wong to directly challenge Telstra's pricing with humor and defiance. A breakdown of challenger brand strategy in Asia's crowded telecom market.
news Saudi Arabia Becomes Marketing Trendsetter, Not Follower Global brands treating Saudi Arabia as a translation exercise have it backwards. The Kingdom's digitally-savvy consumers now shape trends, not follow them.
news RingCentral Wins Dual Metrigy Awards for Contact Center Leadership RingCentral is the only vendor to win Metrigy's top awards in both CCaaS and WEM for 2026, backed by 1,437 enterprise customer insights.
news How Smartwatch Data Became a Mother's Day Campaign Strategy Titan Smart's Mother's Day campaign reveals invisible health struggles through wearable data rather than claiming benefits. How health data is becoming a brand storytelling tool.
news Klaviyo Brings Live Marketing Data Into Claude's Interface Klaviyo's Claude integration removes manual work, letting APAC marketers access live campaign data and segment performance directly within Claude's workspace.
news McCann Singapore Appoints Gonzalo Olivera as CEO After 25-Year Leadership Tenure Ends Gonzalo Olivera takes the McCann Singapore CEO role after Paul Soon's 25-year tenure. The succession signals a broader shift toward internal promotion across Asia-Pacific agencies.
news Why Global Agencies Are Consolidating Growth Leadership Ogilvy appoints Kelsey Murray as Global Head of Growth across five agency brands. The move signals unified leadership will win more business than agencies competing independently.
news Revelir AI Launches Claude-Powered Platform to Analyze Every Customer Support Ticket Revelir AI's Insights platform uses Claude AI to analyze 100% of customer support tickets at scale. Now deployed at Xendit and Tiket.com across Southeast Asia.
news Why Platform Scaling Requires Data Infrastructure Before AI Weverse deployed Google Cloud AI to support 245 countries' fan inquiries. But the real lesson for APAC leaders: build data infrastructure before bolting on AI. Here's why the sequencing matters.
news Asia's Communications Leadership Gap Spawns New Executive Service Asia's organizations lack strategic communications leadership. New fractional CCO services now fill the gap, offering senior-level guidance without full-time costs.
news Why Elite PR Networks Are Outpacing Holding Company Consolidation Global reputation networks are growing faster than traditional agencies. RAI's expansion into South Korea marks a strategic shift toward specialist boutiques over holding company brands.