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Why Big OOH Companies Are Snapping Up African Billboard Operators
Alliance Media acquires Brandit Outdoor in Kampala, signaling consolidation in Africa's outdoor advertising market as multinational operators race to digitize.
brands
Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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Challenger Brand Advertising: Vodafone's Playbook
Vodafone hires comedian Ali Wong to directly challenge Telstra's pricing with humor and defiance. A breakdown of challenger brand strategy in Asia's crowded telecom market.
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Saudi Arabia Becomes Marketing Trendsetter, Not Follower
Global brands treating Saudi Arabia as a translation exercise have it backwards. The Kingdom's digitally-savvy consumers now shape trends, not follow them.
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RingCentral Wins Dual Metrigy Awards for Contact Center Leadership
RingCentral is the only vendor to win Metrigy's top awards in both CCaaS and WEM for 2026, backed by 1,437 enterprise customer insights.
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How Smartwatch Data Became a Mother's Day Campaign Strategy
Titan Smart's Mother's Day campaign reveals invisible health struggles through wearable data rather than claiming benefits. How health data is becoming a brand storytelling tool.
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Klaviyo Brings Live Marketing Data Into Claude's Interface
Klaviyo's Claude integration removes manual work, letting APAC marketers access live campaign data and segment performance directly within Claude's workspace.
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McCann Singapore Appoints Gonzalo Olivera as CEO After 25-Year Leadership Tenure Ends
Gonzalo Olivera takes the McCann Singapore CEO role after Paul Soon's 25-year tenure. The succession signals a broader shift toward internal promotion across Asia-Pacific agencies.
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Why Global Agencies Are Consolidating Growth Leadership
Ogilvy appoints Kelsey Murray as Global Head of Growth across five agency brands. The move signals unified leadership will win more business than agencies competing independently.
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Revelir AI Launches Claude-Powered Platform to Analyze Every Customer Support Ticket
Revelir AI's Insights platform uses Claude AI to analyze 100% of customer support tickets at scale. Now deployed at Xendit and Tiket.com across Southeast Asia.
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Why Platform Scaling Requires Data Infrastructure Before AI
Weverse deployed Google Cloud AI to support 245 countries' fan inquiries. But the real lesson for APAC leaders: build data infrastructure before bolting on AI. Here's why the sequencing matters.
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Asia's Communications Leadership Gap Spawns New Executive Service
Asia's organizations lack strategic communications leadership. New fractional CCO services now fill the gap, offering senior-level guidance without full-time costs.
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Why Elite PR Networks Are Outpacing Holding Company Consolidation
Global reputation networks are growing faster than traditional agencies. RAI's expansion into South Korea marks a strategic shift toward specialist boutiques over holding company brands.