Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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James Murdoch's $300M bid to acquire New York Magazine and Vox Media's podcast network signals a major Murdoch media empire split. What it means for communications executives planning earned media.
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Canva's squirrel stunt masks the AI 2.0 launch. Critical analysis of manufactured marketing, creative displacement, and APAC investment disparities.
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Twilio's new conversation layer solves the fragmented handoff problem between AI agents and humans by persisting identity and context across channels. Infrastructure, not models, is the competitive edge.
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Dentsu retires Carat and iProspect in Australia as losses hit A$1.1 billion. Industry consolidation reshapes media agency structures.
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Power Horse ditches the athlete playbook for grassroots credibility. By partnering with Dè Favela, a Dubai youth-culture hub, the brand earns presence in community spaces competitors ignore—reaching millions through organic participation rather than paid media.
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Publicis Media Middle East created a new Chief Client Officer role to centralize client management. This structural move signals a pivot toward client-centric operations.
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Voice AI requires specialized expertise to deliver real results. Aircall's acquisition of Vogent signals that generalist platforms are failing. Learn why specialization matters for contact centers.
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Brad Stevens launched Never. Always., an agency model with no juniors or handoffs. But Forrester warns: skipping junior hires today means no managers in 2030.
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VitaDairy launches Metis, a milk brand for pre-teens built with AI-generated mascot design. How brands use Gen Alpha cultural cues to compete in Southeast Asia's crowded dairy market.
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Visa consolidates media, social, and content functions under one APAC executive overseeing 14 markets. A look at the structural risks of extreme centralization.
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Duncan Painter, the executive who negotiated Omnicom's US$835 million Flywheel acquisition, has stepped down. Christine Gambino takes over Omni; Alex McCord oversees Omnicom Commerce. A leadership split worth watching from Asia.
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Omnicom Oceania committed more than 1,000 client-facing employees across Australia and New Zealand to Mark Ritson's MiniMBA in Marketing — a multi-year capability play framed as a shift from extracting customer value to creating it, amid AI-era CMO pressure.