Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
news
DoorDash names decade-long Airbnb APAC leader Nick Sinclair as marketing director for Australia and New Zealand, signaling aggressive expansion beyond restaurant delivery into grocery and retail.
news
TikTok's top North America advertising executive Khartoon Weiss has departed, marking the second leadership change in 12 months. Seven senior ad execs have left in one year, raising concerns about advertiser confidence.
news
All five global holding company heads convene in Sydney to debate AI, client shifts, and agency consolidation. A rare moment revealing how Publicis, WPP, Omnicom, Havas, and Dentsu are competing as the industry restructures.
news
Philippa Kelly assumes oOh!media chair role in May 2026, bringing 25+ years of finance and asset management experience. The leadership transition strengthens the Australian out-of-home advertising company's governance.
news
Volkswagen appoints Jung von Matt SPREE as global social lead, consolidating six platforms under one agency. Automotive brands race to deepen social engagement as buyer behavior shifts online.
news
Optus eliminates nine communications positions and brings in former NBN Co executives to lead corporate affairs. The restructure signals urgent crisis communications overhaul following years of public failures.
news
Ooh Media's Reo closure signals a market shift: retailers are building in-house retail media operations to own customer data and capture full revenue. Australia's A$850M market is consolidating around owned platforms.
news
AI Engineer brings its first Asia edition to Singapore in May 2026, backed by OpenAI and Google DeepMind. The three-day event expects 2,000+ attendees and targets the region's most serious developer communities.
news
LEGO's partnership with Ronaldo, Mbappé, Messi, and Vinícius Júnior proves athlete-integrated content drives 11.6M engagement versus traditional ads. Why brands are shifting strategy.
news
Media OutReach Newswire names FleishmanHillard veteran Kitty Lee as Managing Partner for Greater China, signaling aggressive expansion into Mainland China and the Greater Bay Area.
news
Apple's Japan App Store campaign partners with 13 international artists instead of celebrity influencers, reflecting a broader industry shift toward creator partnerships over one-off endorsement deals.
news
Publicis Groupe's US$600M acquisition of 160over90 signals aggressive consolidation in sports marketing as agencies compete for live audiences and measurable ROI in fragmented digital markets.