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Netflix Ad Revenue Doubles to $3B as Advertiser Base Hits 4,000
Netflix's advertising business is doubling to $3B in 2026 with 4,000+ advertisers and 70% YoY growth. Ad-supported plans now drive 60% of new sign-ups globally.
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Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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Why APAC Agencies Are Walking Away From Short-Term Client Deals
APAC agencies are walking away from short-term engagements as client instability and staff turnover make partnerships unsustainable. BMF's one-year Westpac exit signals a broader industry shift.
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OMD Taps Diversity Expert for Brisbane Growth Ahead of 2032 Olympics
OMD appoints diversity expert Harry Jayaweera as Managing Partner in Brisbane, signalling aggressive growth strategy ahead of 2032 Olympics. The move strengthens the agency's multicultural media capabilities.
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Shopee Wins Overall Brand Champion at PR Awards 2026
Shopee claimed Overall Brand Champion at MARKETING-INTERACTIVE's 13th PR Awards, winning eight trophies across cultural, literary, and SME campaigns. A dominant performance signalling eCommerce's growing PR influence in Asia.
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Why Apple's Free Business Platform Signals Enterprise Strategy Shift
Apple's free unified Business platform consolidates device management and brand visibility tools, signaling a major pivot toward enterprise customers and advertising revenue growth.
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Sony CEO Urges Cinemas to Cut Pre-Show Ad Blocks
Sony's CEO warns that 30-minute pre-show ad blocks are driving audiences away as reserved seating lets them skip ads entirely. Cinemas must compete with streaming's targeted formats or lose ad budgets.
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Why Brands Are Ditching Static Websites for AI Agents
R/GA and G42 launched Alpha.G42.ai, replacing traditional websites with conversational AI that generates personalized content for each visitor. Brands must adapt as 80% of searches now result in zero clicks.
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Havas APAC Revenue Falls 6.2% on China, Singapore Client Losses
Havas APAC revenue dropped 6.2% in Q1 2026 due to client losses in China and Singapore, offsetting solid North American growth. The holding company is using acquisitions to rebuild regional momentum.
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FleishmanHillard's Global Consumer Culture Chief Steps Down After 11 Years
Lauren Winter steps down as FleishmanHillard's global consumer culture chief after 11 years, amid Omnicom's largest restructuring and widespread talent departures across the agency network.
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Why OpenAI's New Pixel Threatens Google and Meta
OpenAI's new conversion tracking pixel enables performance advertising measurement, challenging Google and Meta for ad budgets with $2.5B projected 2026 revenue.
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Beast Industries Seeks First CMO as Creator Empire Eyes IPO
MrBeast's US$5B media empire seeks its first CMO to reduce founder dependence and prepare for IPO. A structural shift signaling creator economy maturation.
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Viant Acquires TVision for $40M to Combat TV Ad Measurement Bias
Viant's $40M acquisition of TVision Insights embeds attention data into programmatic TV buying, addressing advertiser skepticism about platform self-attribution bias.