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Esky Ditches Traditional Ads for TikTok-First Creator Campaign

Esky ditches traditional ads for a TikTok-first creator model, producing 90+ assets from a single shoot with 16 creators. Australian brands are rapidly adopting full-funnel social strategies.

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Publicis Rules Out DSP Build, Pivots Fully to AI Strategy

Publicis CEO rules out building a competing DSP, pivoting fully to AI as 86% of Q1 revenue now comes from AI-powered systems. The move follows a dispute with The Trade Desk over hidden fees.

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Why Traditional Agency Model Falters in APAC: Enero Case Study

Enero Group's share price hit a 10-year low as traditional agency holding companies face structural collapse across APAC. WPP and Dentsu are abandoning the model entirely.

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Omnicom Lures Dentsu Executive to Lead OMD Brisbane Growth

Harry Jayaweera returns to Omnicom as OMD Brisbane's Managing Partner, bringing 15+ years of media leadership. The move signals Omnicom's aggressive expansion ahead of Brisbane's 2032 Olympics.

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Publicis ANZ Posts 7.6% Growth, Outpaces Global Peers in Q1

Publicis ANZ delivered 7.6% organic growth in Q1 2025, outpacing global peers and the APAC region. The Atomic 212 acquisition and AI-powered services drove momentum for the Australian operation.

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Sydney Agency Reborn Hires European AI Expert to Close Creative Gap

REBORN appoints Harvard-trained Mike Bubenicek to close Australia's creative AI gap. The hire targets the 32-point divide between surface-level AI adoption and strategic integration in local agencies.

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AKQA Australia Appoints World-Ranked Strategist Kyle Duckitt as Strategy Director

AKQA Australia names The One Club's third-ranked strategist Kyle Duckitt as Executive Strategy Director, completing a five-discipline leadership build to compete for complex client assignments.

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Burson ANZ Leader Tom Horn Exits Amid WPP PR Unit Sale Talks

Burson ANZ leader Tom Horn departs for in-house role as WPP considers selling its global PR business. Second senior exit in weeks signals leadership instability.

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News Corp Launches Glamour Australia as Digital-First Brand in 2026

News Corp Australia debuts Glamour as a digital-first brand in June 2026, expanding its Condé Nast portfolio with social-first content targeting young Australians.

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Leadership Transition at Assembly as APAC CEO Exits Post-Rebrand

Assembly Global replaces its APAC CEO with a federated leadership model following the ADK Global acquisition. What this means for agency consolidation in Asia.

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Possible Conference Sponsor Revenue Jumps 55% Ahead of 2025 Event

Possible Conference secures 55% sponsorship growth and 292 sponsors for 2025, while shifting content distribution from X to YouTube. A sign of how major B2B events are diversifying platform partnerships.

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How Airbnb Australia Is Reshaping Its Marketing Roster

Airbnb Australia restructures its entire marketing roster, appointing We Are Social for influencer and social programs while Ogilvy PR takes over communications. A strategic reset targeting Australia's A$7.5B social ad market.