news
Airwallex Builds Five-Property Sports Portfolio Across F1, Arsenal, MLB
Airwallex hits $1B revenue and deploys five-sport sponsorship portfolio to embed fintech into global operations. Here's why logo placement alone won't cut it anymore.
brands
Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
news
ElevenLabs Appoints ANZ Go-to-Market Director in APAC Push
ElevenLabs appoints its first APAC go-to-market director as AI voice market grows 32% annually in Asia. CMOs should watch this expansion into enterprise telecom and contact centers.
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Lippincott Unveils Latitude Brand Refresh Across APAC
Latitude refreshes its brand identity to compete with digital-first fintech challengers. CMOs in consumer finance must invest in scalable brand systems to drive customer acquisition.
news
Why Netflix's YouTube Strategy Backfires for Podcast Partners
Netflix's YouTube clip restrictions backfire on podcast partners while the streamer uses the same strategy itself. CMOs must rethink exclusivity deals that block access to Asia's dominant discovery platform.
news
ARN Media Faces US$88M Claim After Kyle Sandilands Suspension
Kyle Sandilands seeks US$88M payout after ARN suspension, exposing how unsustainable talent deals create governance crises when relationships fail.
news
DoorDash Hires Duolingo Social Head to Drive Monthly Viral Campaigns
DoorDash hired Duolingo's viral mastermind to produce one breakthrough moment monthly. CMOs should watch how food delivery brands weaponize social as a content engine, not a distribution channel.
news
Why 3D Printing Is Becoming Brand Protection's Next Battleground
Pop Mart's lawsuit against 3D-printing platform Bambu Lab signals a watershed moment for IP enforcement. CMOs must prepare for stricter liability rules as courts reshape platform protections.
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Indonesia Bans Under-16s From Social Media Starting March 28
Indonesia bans under-16s from eight major platforms starting March 28, forcing CMOs to overhaul youth-targeted campaigns in Southeast Asia's largest digital market within weeks.
news
Integrated Agencies Gain Ground as APAC Brands Seek Fewer Partners
Integrated agencies are gaining traction as APAC brands consolidate vendor lists. Two-thirds of marketers plan fewer partnerships by 2027, reshaping how agencies compete.
news
SBS Fills Chair Role After 8-Month Vacancy; MD Position Still Open
SBS fills Chair vacancy after eight months, but MD role remains open. Governance gaps expose leadership risks at Australia's multicultural broadcaster.
news
Why Luxury Publishers Are Testing AI in Editorial Design
Style by SCMP's AI comic signals luxury publishers are moving beyond marketing automation into narrative-driven storytelling. Here's why CMOs should pay attention.
news
How Eucalyptus Built US$450M Revenue Under Australia's Pharma Ad Ban
Eucalyptus hit US$450M revenue by sidestepping Australia's pharma ad ban—promoting the service, not the drug. How CMOs can learn from this regulatory workaround.