Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
news
Simmons reappoints Secret Little Agency as regional creative partner across five Southeast Asian markets after 14 years. Brand knowledge and creative excellence beat out larger competitors in formal pitch.
news
SEG hits A$100M valuation on 28% revenue growth and 94% EBITDA surge, signaling investor confidence in audio consolidation plays.
news
INNOCEAN ends Cheil's three-year Korea creative reign with 2,500 points, placing sixth across Asia. The Hyundai in-house agency's "Night Fishing" campaign drove the breakthrough performance.
news
We Are Social restructures leadership to embed AI into creative operations. The agency's three new roles signal how agencies are converting AI complexity into growth opportunities.
news
Creator Camp formalizes brand services with an in-house agency, consolidating campaigns from Anthropic and Spotify. Enterprise demand for creator infrastructure is reshaping the influencer marketing landscape.
news
Chinese game studios are betting $200M+ on wuxia literary IP to replicate Black Myth: Wukong's global success. Here's why this signals a structural shift in Asian entertainment competition.
news
UOI's profits surged 51.5% despite falling insurance revenue, powered by investment gains and disciplined cost management. A masterclass in margin defense when underwriting pressures mount.
news
SAP rebrands Emarsys as Engagement Cloud with enterprise governance controls. CMOs can now align marketing with back-office operations and maintain brand standards across regional teams.
news
Marketing expertise built Eucalyptus into a billion-dollar health tech exit. CMOs: advertising talent can drive scale in consumer health beyond traditional agency roles.
news
Netflix poaches Google's APAC comms director to lead regional strategy. The hire signals how streaming giants compete for crisis-tested communications leaders in Asia's most valuable market.
news
Taboola names Amazon video exec as first CBO to scale performance advertising outside Google and Meta. Commercial consolidation signals aggressive expansion ahead.
news
Leonardo AI rebrands around creator control, not AI autonomy. CMOs must understand how workflow integration—not just model power—is becoming the competitive edge.