News
Sydney Cloud Firm NeonNow Launches AI Platform Across 170 Markets
Sydney's CloudWave rebrands to NeonNow, launching an AI customer experience platform across 170 countries. The move capitalizes on a US$5B market surge in AI-driven CX tools.
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Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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Why Meta Is Testing Paid Instagram Features in APAC Markets
Meta is testing a paid Instagram subscription in Japan and the Philippines, extending its subscription strategy beyond creators. Here's what marketers need to know.
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CNN Launches Agent-Driven Ad Trading Platform in Q1 2027
CNN's automated ad trading infrastructure launches Q1 2027, cutting intermediary fees by 80% in early tests. Media buyers across Asia-Pacific should prepare for agent-to-agent trading.
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McCormick Acquires Unilever Foods for $44.8B in Landmark Deal
McCormick acquires Unilever Foods for $44.8B, combining Knorr and Hellmann's into a $20B revenue powerhouse. A landmark deal reshaping the global flavor and condiments market.
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Why Global Brands Lose $2M Annually to Manual Content Workflows
Manual content coordination drains $2M annually from enterprise marketing teams. Storyblok's FlowMotion automates approvals, routing, and publishing across 500+ integrations.
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SixthFactor Launches BrandIQ to Monitor AI and Search Brand Health
SixthFactor launches BrandIQ, a real-time brand intelligence platform tracking AI visibility, search rankings, and social sentiment across Asia. CMOs now have continuous monitoring beyond quarterly audits.
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ARN Revenue Falls 10% as New CEO Pivots to Content Strategy
ARN Media's 10% revenue drop and 68% profit fall signal structural pressure in Australian radio. New CEO pivots to content strategy as digital revenue gap widens.
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Why Spotify's ANZ Comms Overhaul Signals a Global Strategy Shift
Spotify's dual Sydney recruitment for comms and creative strategy roles signals a shift toward embedding regional voices in global strategy, not just managing local media.
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HYBE Appoints Disney+ Architect Kevin Mayer to Board
HYBE elevates Disney+ architect Kevin Mayer to its board as the K-pop giant accelerates Western expansion ahead of BTS's largest US tour. Strategic move signals governance-level commitment to global platform growth.
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Why Publicis Is Betting $600M on Sports Marketing Now
Publicis acquires 160over90 for $600M, signaling that holding companies are racing to build integrated sports marketing models before the competitive window closes.
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Burson Appoints Edelman EVP as U.S. Earned Media Chair
Burson taps Edelman's Sujata Mitra as U.S. Earned Media Chair, signaling the agency's push to rebuild its media relations capabilities amid WPP's broader restructuring and revenue pressures.
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Typo Opens First Global Concept Store in Malaysia Amid Brand Refresh
Typo launches its first global concept store in Malaysia with a complete visual rebrand, signaling Cotton On Group's commitment to experiential retail across Asia.