Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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Publicis Groupe's Zenith claimed first place in Australian media agency rankings with A$175M in new business, driven by Flight Centre and Honda wins. Publicis Media also led globally.
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M+C Saatchi ANZ creates Head of Partnerships role to expand Sport & Entertainment capabilities across Australia and New Zealand with experienced partnership strategist Jack Playfair.
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Nine Entertainment divested its national radio network for A$56M while acquiring digital outdoor business QMS Media for A$850M. The strategic pivot signals a major shift toward data-driven advertising formats in Australia's media landscape.
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Aldi Australia elevates low pricing from promotional claim to core brand identity with new 'Aldi Prices' campaign. The retailer's prices are 16.8% cheaper than Coles and Woolworths.
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Publicis advised clients to abandon The Trade Desk's DSP after an audit alleged unauthorized fees and billing violations. Omnicom's separate audit found no issues, raising questions about auditor credibility and agency margin protection.
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Disney+ opens Australia's streaming ad market with a new ad-supported tier and proprietary ad tech tools. Advertisers gain direct access to Disney, Marvel, and Star Wars audiences for the first time.
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Former ARN chief audience officer Lauren Joyce launched independent consultancy Gun For Hire, landing her first client in one week. Senior talent increasingly leaving agencies for higher earnings and autonomy.
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X eliminated its head of global marketing and 20+ roles as advertising revenue collapsed 49% since 2021. The shift signals a pivot from brand recovery to financial incentives for advertisers.
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Omnicom Media claims top spot across all four global regions in RECMA's March 2026 report, with quali-share outpacing billings share. A critical benchmark for agencies evaluating competitive positioning.
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Legacy publishers are replacing search-driven revenue with branded content partnerships. DMG Media's 100-person creator operation generates 250M+ views per video, signaling a structural shift in how publishers monetize.
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Seven West Media and Southern Cross Austereo's merger generated a 50-fold spike in sports audio downloads within days. The combined entity is now testing unified TV-audio sales strategies ahead of the 2026 Rugby League World Cup.
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Seven-SCA's merger unlocked a 50-fold surge in cricket commentary downloads by aligning TV, radio, and streaming. CMOs should watch how cross-platform integration drives audience growth.