Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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Australian Open generated 2.3B social impressions by ditching broadcast-only strategy for creator content and fashion collabs. Here's how sports marketers should rethink engagement.
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ESPN uses Stephen A. Smith to encourage Australian fans to take sick leave for Super Bowl LX, legitimizing workplace viewing conflicts ahead of exclusive broadcast rights in 2027.
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Nine exits radio and regional TV to fund $850M outdoor ad bet, betting digital billboards will drive growth faster than legacy broadcasting.
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Silverpush's AI platform converts viral trends into live ad campaigns within hours. CMOs can now activate real-time cultural moments across YouTube, TikTok, and Meta—Ford saw 2x CTR lifts.
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Asian agencies risk copyright infringement as AI adoption accelerates. Legal exposure reaches $150,000 per work across APAC markets.
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Emirates and Cathay Pacific overhaul loyalty programs as 77% of members abandon faster. CMOs must act now on redemption flexibility to survive the defection crisis.
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Agnes AI hits 200K daily users in six months by consolidating search, design, and collaboration tools into one Southeast Asian-focused platform.
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Australian agency Hype & Dexter becomes Avidly APAC, gaining access to 300+ global specialists while keeping local teams intact. What this means for your HubSpot strategy.
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Nike's data breach exposes a critical vulnerability for Asia manufacturing brands. CMOs must audit IP protection across supply chains before the next attack hits.
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GWM ditches beach escapes for practical utility in new Cannon ute campaign, signaling how Chinese automakers are repositioning for Western markets.
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ByteDance redirects $14B from US TikTok sale into Southeast Asia e-commerce and AI. CMOs must track how this capital shift reshapes regional social commerce competition.
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Karl Stefanovic launches independent YouTube podcast to bypass network constraints and own all content rights. A blueprint for media personalities seeking editorial freedom.