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Omnicom Names Andreas Krasser CEO of Hong Kong Operations
Omnicom consolidates Hong Kong creative operations under new CEO, signaling how major holding companies are restructuring post-acquisition to streamline client services.
brands
Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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PAL Safety Video Shows How Culture Transforms Compliance Content
PAL transforms mandatory safety briefings into a telenovela-inspired film, proving compliance content can drive engagement when rooted in local culture. CMOs take note.
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OPPO's Agency Split Signals Performance Shift in Tech PR
OPPO's agency reshuffle signals tech brands are ditching vanity metrics for measurable sales. Performance marketing is now table stakes in Asia's cutthroat smartphone wars.
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Alibaba Shifts From Chatbots to 'Agentic AI' With Qwen Integration
Alibaba transforms Qwen from chatbot to "agentic AI," integrating Taobao, Alipay, and travel services to let 100M users shop and pay within one app.
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How Balter Turned Beer Coasters Into Brand Experience Tools
Balter turned beer coasters into a self-help book to cut through digital noise. CMOs should rethink how physical formats drive engagement when social channels saturate.
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Netflix Taps Singapore's Nativex for 190M-Viewer Ad Platform
Netflix's ad-supported tier hits 190M viewers. Nativex partnership gives brands access to premium inventory and first-party data targeting across global markets.
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McDonald's Singapore Launches Dual-Tier Plushie Loyalty Program
McDonald's Singapore rewards superfans with exclusive plushies while targeting casual buyers—a dual-tier strategy that sustains engagement throughout Lunar New Year.
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Chinese Safety App Sileme Tops Charts, Rebrands to Demumu
Chinese safety app Sileme hits number one on Apple's China charts, then rebrands to Demumu for global expansion. Why the name change matters for Asian startups chasing international growth.
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How Lexus Transformed Sports Sponsorship Into Product Trial
Lexus turned tennis rally data into an interactive EV test drive at the ASB Classic, proving sports sponsorships can drive product trial beyond stadium walls.
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How DoubleVerify's IMDb Deal Tackles $1B CTV Waste Problem
DoubleVerify's IMDb deal cuts $1B in quarterly CTV waste by verifying where ads actually run. CMOs can finally justify streaming TV spend with transparent, AI-powered controls.
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Assembly Unifies Nine Asian Markets Under Single Brand
Assembly unifies nine Asian markets under one brand, deploying AI tools across 800+ employees. CMOs gain access to unified data infrastructure for faster, culturally relevant campaigns at scale.
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adjoe Brings Performance-Based Gaming Ads to 22M LINE Users
adjoe's gaming rewards platform reaches 22M LINE users in Taiwan, generating 40K downloads in 30 days. Performance-based ads are reshaping mobile marketing as privacy regulations limit traditional targeting.