news
Australian Sunscreen Brand Pivots From Cinematic to Product-First Ads
Slather ditches cinematic storytelling for product-focused infomercials, using comedy and graphic effects to drive sun protection messaging to younger audiences.
brands
Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
news
Mars, Disney Expand M&M's Marvel Partnership to 65 Markets
Mars and Disney scale M&M's Marvel partnership to 65 markets in 2026 with collectible packs and QR-unlocked digital prizes. A playbook for CPG brands leveraging IP to drive social sharing and retail velocity.
news
Times Square DOOH Emerges as Post-IPO Showcase for Asian Brands
Grab uses Times Square billboards to showcase Southeast Asian tourism and SMEs post-IPO. A breakdown of how Asian brands build global credibility through landmark DOOH.
news
YouTube Dominates Asia's Living Rooms While Instagram's TV App Remains Unproven
YouTube dominates Asia's living rooms with 79M Southeast Asian viewers, while Instagram's TV app remains unproven. CMOs must decide where 2026 budgets go.
news
DFI Retail Turns Guardian and IKEA Indonesia Into Consultation-Led Retail Experiences
Guardian and IKEA Indonesia are ditching transaction-focused retail for consultation-led experiences. Here's how halal certification and digital tools are driving growth.
news
BYD Overtakes Tesla, Shifting Global EV Brand Leadership
BYD overtook Tesla as the world's largest EV seller by prioritizing local pricing and product iteration over global uniformity. CMOs must rethink brand leadership in a value-driven market.
news
AI Agents Come for the Marketing Stack as Meta Acquires Singapore’s Manus
Meta's Manus acquisition signals AI agents are moving from chatbots to workflow automation. CMOs must prepare for agents handling media buying, reporting, and campaign optimization.
news
Coupang Data Leak Sparks Investigation, Tests Customer Trust in Asia
Coupang's data leak investigation tests customer trust across Asia as regulators demand tougher penalties. CMOs must treat security breaches as retention crises, not compliance checkboxes.
news
Paramount’s Latest Warner Bros Bid Faces Pushback, Keeping Netflix in the Lead
Paramount's revised Warner Bros bid faces shareholder pushback as Netflix's lower offer gains traction. For CMOs, this signals which streaming giant will control premium content and Asia's growing Gen Z audience.
news
Regulators Back Off Full Shein Ban, But Pressure On Fast Fashion Grows
Shein dodged a full French ban, but regulators are tightening the screws on ultra-fast fashion platforms. What's your compliance strategy?.
insights
Why EA Going Private Matters for Asia's Marketers and Gaming Audiences
EA's $55B Saudi takeover frees the gaming giant to invest aggressively in Asia's fastest-growing markets. CMOs must understand how private ownership reshapes gaming as a brand platform.
insights
Rakuten’s Affordable AI Strategy Offers a Lesson for Asia’s CMOs
Rakuten's AI generated US$65M in operating income by prioritizing cost-efficient, task-specific models over massive foundation models. A playbook for Asian CMOs under budget pressure.