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AirAsia Partners HYROX for 15-City Fitness Race Circuit
AirAsia taps fitness tourism to drive 250,000 travelers across 15 APAC cities in 2026. Sports tourists spend 30% more than leisure travelers—here's how airlines monetize niche events.
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Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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AB InBev Tests Sports-Music Crossover for Non-Alcoholic Brand
AB InBev brings the ICC T20 World Cup Trophy to Lollapalooza to reach younger audiences where sports and music converge. Here's why non-alcoholic brands are betting on festival culture.
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How Volvo Used a Fake Brand to Reclaim 'Safety' in Malaysia's EV Market
Volvo used a fake "Selamat" brand to reclaim safety leadership in Malaysia's crowded EV market. Here's how linguistic strategy beats generic competitor claims.
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Sandvik Unveils Non-Functional EV to Highlight Mining's Role
Sandvik's transparent, non-functional EV installation reveals mining's invisible role in green tech. Over 90% of EVs depend on mined materials—and the green transition can't happen without sustainable extraction.
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GrowthOps Asia Wins Volkswagen Singapore Creative and Digital Brief
GrowthOps Asia wins Volkswagen Singapore's creative and digital brief amid intensifying competition from Chinese automakers. Here's what integrated agency partnerships mean for automotive marketing in Asia.
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Monks Taps 20-Year Veteran to Drive AI-Powered Creative in SEA
Monks appoints 20-year creative veteran to lead AI-powered work across Southeast Asia. His mission: blend human insight with AI tools to drive measurable results for regional brands.
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How The SHOUT GROUP Won 8 Clients in One Month
The SHOUT GROUP lands Malaysia Airlines, Hyundai, and six others in one month. How local ownership and creative flexibility drive agency growth in Malaysia's $2.1B market.
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CHAGEE Expands CMO Role to Cover Government Affairs, PR
CHAGEE consolidates brand, PR, and government affairs under one CMO to move faster and speak with one voice across Asia-Pacific expansion.
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Lisa Campaign Shows How AI Skepticism Now Shapes Brand Trust
AI skepticism is reshaping brand trust in Asia. The Lisa campaign backlash shows audiences now view perfection with suspicion.
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GWI Tackles AI Trust Gap with Verified Consumer Data Tool
GWI's Agent Spark integrates 35 billion verified consumer data points into ChatGPT and Copilot, solving the AI trust gap that's costing Asian brands customer confidence and revenue.
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MindSpace Labs Launches EEG Platform for Video Content Testing
MindSpace Labs' EEG platform measures real-time brain responses to video content, giving CMOs objective data to optimize ads and shows before launch.
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Nine Entertainment Sells Radio Network for AU$40M After 85% Value Drop
Nine's radio assets plummeted 85% in value as management missteps and leadership chaos derail the AU$40M sale. CMOs must reconsider traditional radio's viability.