news
PR Firm's AI Plagiarism Scandal Exposes Industry Accountability Gap
TOP Agency's National Today published 300 AI-plagiarized articles with fabricated quotes, exposing legal liability and trust risks for APAC communications leaders.
brands
Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
news
WPP Unifies Commerce Across Agencies Amid Market Shift
WPP launches unified commerce practice to coordinate retail media, shopper marketing, and creative capabilities across agencies as commerce advertising surpasses TV.
news
Cognizant embeds engineers inside client offices for AI at scale
Cognizant places engineers on-site with clients to operationalize AI at scale. How the forward-deployed model is becoming the enterprise standard.
news
M+C Saatchi Posts Worst Results as Holding Company Model Falters
M+C Saatchi's 75% profit collapse and WPP's 87% market loss signal the end of holding company dominance. Brands now prefer independent agencies.
news
Why Agencies Are Recruiting Platform Insiders to Lead Social Operations
VaynerMedia and Ogilvy are recruiting TikTok insiders and consolidating social teams. The signal: social-first is now the agency business model, not a side channel.
news
TikTok Brand Safety Gets Independent Verification for New Ad Formats
Zefr and IAS now independently verify brand safety across TikTok's newest ad formats: Search, Smart+, Lite, and GMV Max. Critical for APAC advertisers scaling into these high-growth channels.
campaigns
The Case Against Always-On Aspirational Marketing in Southeast Asia
CoCo Tea's campaign wins by validating audience burnout instead of selling aspirational fantasies. A critical shift in Southeast Asian brand strategy.
news
Mphasis Bets CAD 30M on Decision AI, Acquires Canadian TAP
Mphasis acquires Continuum AI for up to CAD 30M to close the gap between analytics and business action. Here's what enterprise AI buyers need to know.
brands
Inside CHAGEE's $8,000-Store Empire Built on Community, Not Ads
CHAGEE built 8,000 stores without traditional ads by prioritizing community depth over media reach. CMOs are questioning if this scales.
insights
Inside the DOOH Measurement Crisis: Why Lemma's Pitch Falls Short
Lemma Integral promises DOOH measurement breakthrough. But unverified claims and attribution gaps raise serious questions for APAC CMOs.
news
Lemma Integral Closes Attribution Gap for Digital Out-of-Home Ads
Lemma's new AI platform links out-of-home ad exposure to digital conversions, delivering 3x ROAS. Marketers can now measure DOOH performance like performance channels.
news
What Apple's CEO Transition Means for APAC Marketers
Tim Cook steps down as Apple CEO in September 2026, with hardware engineer John Ternus taking over. What does this leadership shift mean for APAC brand strategy?