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Why 75% of Digital Ads Miss Their Audience—And How to Fix It
Amplified's new AttentionAI tool predicts how much attention ads will earn before spend. Early testing shows 75% of digital ads miss their target audience.
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Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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How Nike Is Using Celebrity Distribution to Reach Beyond Sports Fans
Nike is blending sports and entertainment with a 42-person cast for the World Cup 2026. Here's why reaching beyond sports fans is the real strategy.
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Creative Agencies in Asia Turn to Healthcare and Product Innovation
Tokyo's TBWA HAKUHODO won D&AD Awards for a medical device and social innovation project. How Asian agencies are moving beyond campaigns into product development.
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Linqia and AirOps Partner on Answer Engine Optimization
Linqia and AirOps partner on AEO, using influencer content to boost visibility in AI search. Creator marketing is now infrastructure for brand discoverability.
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Why Indian Snack Brands Are Ditching 'Deprivation' Messaging
How Healthy Master reframed snacking: from deprivation to choice with Milind Soman. A strategic shift in Indian nutrition brand positioning.
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AI Agents Now Control 15% of US Ecommerce—CMOs Must Act Now
AI agents now control 15% of US ecommerce. APAC adoption is accelerating—CMOs must restructure product data for AI visibility.
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AI Video Clipping Tools Hit Critical Mass in APAC
FlexClip's AI Long to Shorts automates video clip creation, solving the production bottleneck APAC marketing teams face as budgets shift toward video.
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Intuit Abandons Mailchimp Growth as Acquisition Signals Strategic Shift
Intuit tried to sell Mailchimp and couldn't find a buyer. Now the platform is in profitability mode with price hikes and frozen feature development. Here's what it means for users.
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WPP, JLR Scrap Traditional Agency Model for AI-Powered Partnership
WPP and JLR restructure their partnership around AI and outcome-based fees. A model shift that reframes integrated marketing for luxury brands at scale.
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Splio Relocates Co-CEO to Barcelona, Signals Southern Europe Push
Splio relocates co-CEO to Barcelona as Spain and Portugal emerge as fast-growing AI adoption markets. The move signals a regional strategy shift for the CRM vendor.
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Tune Talk Launches Cloud-Native Network to Challenge ASEAN Incumbents
Tune Talk becomes ASEAN's first fully cloud-native mobile operator. The Malaysian telco is using cloud infrastructure and human-centered marketing to challenge regional incumbents.
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From 2% Recognition to Top 50: ServiceNow's Idris Elba Blueprint
ServiceNow's Idris Elba partnership boosted brand awareness from 2% to 20% in five years. A case study in emotion-driven B2B marketing strategy.