brands
Inside CHAGEE's $8,000-Store Empire Built on Community, Not Ads
CHAGEE built 8,000 stores without traditional ads by prioritizing community depth over media reach. CMOs are questioning if this scales.
brands
Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
insights
Inside the DOOH Measurement Crisis: Why Lemma's Pitch Falls Short
Lemma Integral promises DOOH measurement breakthrough. But unverified claims and attribution gaps raise serious questions for APAC CMOs.
news
Lemma Integral Closes Attribution Gap for Digital Out-of-Home Ads
Lemma's new AI platform links out-of-home ad exposure to digital conversions, delivering 3x ROAS. Marketers can now measure DOOH performance like performance channels.
news
What Apple's CEO Transition Means for APAC Marketers
Tim Cook steps down as Apple CEO in September 2026, with hardware engineer John Ternus taking over. What does this leadership shift mean for APAC brand strategy?
news
Treasury Wine's In-House Agency Splash Wins Four IHAC Awards
Treasury Wine's in-house agency Splash dominated the 2026 IHAC Awards, winning four major titles including In-House Agency of the Year. The wins signal how brands are building breakthrough creative work inside their organizations.
news
Adobe Rebrands Experience Cloud as AI-First CX Enterprise Platform
Adobe replaces Experience Cloud with AI-driven CX Enterprise platform featuring autonomous agents called Coworkers. 1,770+ enterprise customers already have access to production-ready AI agents for marketing automation.
news
Why Australian Publishers Are Racing to Deploy AI Comment Moderation
New Zealand AI startup Sence launches in Australia with Pulse Tasmania, moderating 10,000+ weekly comments. Research found 8.3% harmful content across Australian publisher sites.
news
Sinch Named Leader in IDC's First Unified Communications Platform Assessment
Sinch earns IDC Leader status in first unified communications assessment, combining CPaaS, UCaaS, and CCaaS. AI orchestration and global scale drive enterprise adoption across 190 countries.
news
BMF Appoints The Monkeys Co-Founder Scott Nowell as Creative Chair
BMF creates new Creative Chair role for The Monkeys co-founder Scott Nowell, signalling a shift away from traditional CCO structures as agencies reorganize creative leadership.
news
IAS Expands TikTok Measurement to Search Ads, Four New Formats
IAS now measures TikTok Search Ads and four new formats globally, including TikTok Lite for Southeast Asian advertisers. Independent verification closes a critical gap for brands targeting entry-level devices.
news
ARN Appoints Ex-TikTok Executive as First Director of Video and Social
ARN's new Director of Video and Social will lead the broadcaster's pivot toward entertainment. The hire signals aggressive platform expansion beyond traditional radio.
news
ARN Media Share Price Gains Mask A$182M Legal Exposure
ARN Media's share price surged on thin trading volumes, but the company faces A$182M in combined legal claims from Kyle Sandilands and Jackie Henderson that exceed its market value.