News
DBS Bucks Banking Job Cuts With 500+ Graduate Hires in 2026
DBS hires 500+ graduates while cutting contract roles—a strategic bet on AI-enabled early career development. What this shift means for banking talent pipelines.
brands
Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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80% of Enterprises Fail at AI Because Data Silos Block Action
80% of enterprises fail at AI not because models aren't smart enough, but because data silos prevent execution. TeamCentral's new platform offers a solution.
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Media Market Bifurcation: Audio Outperforms as APAC Index Weakens
Australian audio stocks rallied while the Unmade Index fell. This signals investor preference for focused audio operators over diversified media players.
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Australia's Boutique Agency Revolution: The Data Behind the Shift
Australian independent agencies won 64% of new ad business in 2025. Major brands are ditching WPP and other giants for boutique shops.
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Hyundai Card Launches Teen-Focused Apple Pay Debit Card
Hyundai Card captures newly opened youth financial market with teen-focused Apple Pay debit card. The launch signals a critical strategic window for fintech.
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Why Threads Brand Safety Is Now Table Stakes for APAC Advertisers
IAS expands Meta brand safety controls to Threads feed, completing coverage across Meta's four major advertising surfaces. APAC teams need to update campaign setups now.
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LANEIGE Pivots Beauty Strategy to Performance Over Novelty
LANEIGE shifts focus from novelty to performance with Neo Cushion launch. A case study in how mature beauty brands compete on substance, not trends.
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transcosmos and CREOK Partner to Manage TikTok Shop Operations in Japan
transcosmos partners with CREOK to provide full-stack TikTok Shop support in Japan, filling the gap in social commerce operations for brands entering the platform.
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Samsung Brings Moomin to Art Store, Signals Shift in Brand Strategy
Samsung's Moomin partnership signals a shift in brand strategy: emotional connection now drives loyalty more than price. How heritage IP licensing is reshaping brand positioning across Asia.
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TBWA HAKUHODO Wins Six One Show Awards for Asian Innovation
TBWA HAKUHODO wins six One Show awards for Smart Eye Camera and CHEER SIGNS. Asian agencies are increasingly solving real problems for underserved communities.
News
Why AI Ad Agents Are Collapsing the Economics of Video Production
AI ad agents now produce ads for $5-$8 in minutes, collapsing traditional production costs. APAC marketers must accelerate AI-native creative workflows to stay competitive.
brands
RIMOWA's Lifetime Guarantee Gets a Cinematic Upgrade
RIMOWA's "For a Lifetime of Lives" campaign uses premium filmmaking and endorsements from BLACKPINK's Rosé and Lewis Hamilton to reframe durability as legacy. A masterclass in heritage brand storytelling.