news
M&C Saatchi Australia Reports 31.9% Revenue Collapse in FY2025
M&C Saatchi Australia's 31.9% revenue collapse in FY2025 signals a structural shift as major clients defect to consulting-led rivals like Accenture Song's Droga5.
brands
Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
news
OpenAI Appoints Jennifer Lien as APAC Marketing Head
OpenAI names Figma's Jennifer Lien as APAC Marketing Head, signaling a shift to structured regional operations across consumer and enterprise markets.
news
Why Agencies Are Pivoting to Operating Model Design—Not Just Execution
Omnicom Oceania creates new role focused on marketing transformation, not just execution. Agencies must help brands redesign operations for AI-driven environments.
news
How Netflix Executed a Decade-Long Leadership Transition
Reed Hastings steps down as Netflix chairman in June 2026, completing a three-decade tenure. The company posts record Q1 results amid a carefully orchestrated succession plan.
news
Anthropic Launches Claude Design for AI-Powered Marketing Assets
Anthropic's Claude Design converts text prompts into marketing assets and landing pages. Asia-Pacific adoption is surging with 25% of Claude Code users now from the region.
news
Omnicom Advertising Asia Names Six Regional Leaders to Unify Creative Networks
Omnicom Advertising Asia consolidates creative and strategy functions under six regional leaders reporting to President Sean Donovan, unifying TBWA, McCann, and BBDO networks across Asia-Pacific.
news
Mondelez Hires Global Lead to Navigate AI Shopping Bot Era
Mondelez is building a dedicated team to compete in agentic commerce, where AI bots autonomously purchase products. With retailers projecting 30% bot-driven traffic by 2028, CPG brands must act now on product data strategy.
news
Why CPG Giants Are Turning to AI for Real-Time Market Decisions
Elixirr and Pilot Lite partnership compresses CPG product launches by 90%, enabling real-time data decisions across 30 markets. Incumbent giants face execution gaps as insurgent competitors capture 40% of growth.
news
WPP Media Wins KFC and Pizza Hut Singapore Media Mandate
WPP Media displaces Havas to win consolidated media mandate for KFC and Pizza Hut Singapore, with AI platform WPP Open cited as the decisive factor in the competitive pitch.
news
MAF Converts 400+ Gaming Players Into Mall Shoppers via Exscape Campaign
Majid Al Futtaim turned a mobile game into a retail conversion tool, generating 400+ voucher redemptions at City Centre Deira. A phygital playbook for converting gaming audiences into in-mall spenders.
news
Dana Tahir Named First Arab Woman to Lead Cannes Lions PR Jury
Dana Tahir becomes the first Arab woman to lead Cannes Lions PR Jury, signaling growing MENA representation in global creative awards and setting new benchmarks for industry leadership.
news
Publicis Media Wins US$10B in New Billings as Market Contracts
Publicis Media captured $10B in new client billings in 2025, ranking #1 globally while the broader pitch market contracted 4%. A breakdown of how the holding group dominated agency new business rankings.