Deep dives into standout brand activations, creative ideas, and strategy breakthroughs in Asia.
news
Indosat achieved an 11-hour uninterrupted TikTok livestream record during Indonesia's peak Eid travel season, demonstrating network reliability across 75 homecoming routes. The feat showcases how telecom operators leverage content marketing to build brand credibility during high-pressure periods.
news
We Are Social Thailand's Intimacy Economy framework challenges reach-based metrics, showing how brands like Garnier and SharkNinja drive measurable results through community-embedded strategies.
news
Samsung partners with Oscar-winning director Tom Hooper for Galaxy S26 campaign, prioritizing human storytelling over product specs. A rare cinematic bet by an Asian tech brand.
news
Nissan ditches specs for worker stories in new Navara campaign, shifting automotive advertising toward purpose-driven brand building across ANZ.
news
APAC Effie Awards shift focus to business results over creativity. CMOs must prove campaigns drive measurable outcomes, not just creative merit.
news
Cadillac launches all-electric in Australia with nostalgia-driven campaign, pairing 1950s heritage with EV innovation to win premium buyers skeptical of new brands.
news
Amazon ditches discount messaging for "smart spending" in Australia, signaling a premium value repositioning across Asia Pacific.
news
BKT Tires taps Infectious Advertising to build consumer brand recognition as it enters India's tire market. The agency must translate global credentials into emotional connections with Indian buyers.
news
Lotus's turns abandoned shopping carts into a loyalty goldmine with RFID rewards. CMOs: convert pre-store friction into basket-building opportunities.
news
Telstra revives its viral "Wherever We Go" campaign with new characters, building on 27M TikTok views. CMOs: proven franchises drive memorability and earned media at lower spend.
news
National Geographic taps eight creators across TikTok and YouTube to reach 800M followers. Legacy publishers are now competing for creator talent.
news
Telstra builds a working synthesizer from e-waste to shift recycling behavior through creativity, not guilt. A playbook for Asian telecoms facing similar sustainability pressure.