Campaigns
Suntory’s -196 Mystery Gets Solved in Droga5’s Surreal New Films
The campaign clears up years of confusion about what -196 means, with Droga5 Sydney turning the gap into a fresh storytelling opportunity.
Campaigns
Deep dives into standout brand activations, creative ideas, and strategy breakthroughs in Asia.
Campaigns
Central Rewrites Xmas Rules in Thailand With a Self-Gifting Twist
Wolf BKK created the campaign to mirror real shopping behavior during big sale events instead of the usual idealized holiday stories.
News
This Condom Brand is Measuring Couples’ Heartbeats to Prove Intimacy
SKYN's experiential campaign tests the heartbeat synchrony of adults back-to-back with monitors, drawing on research linking matched pulses to deeper relationship bonds.
News
Inside KFC’s Hawkins Fried Chicken Pop-Up Hidden Beneath Sydney
KFC balances global creative with local execution, pairing the UK’s supernatural-themed ads with Australia’s immersive Wynyard Tunnels experience.
News
Hoegaarden Launches Capybara Butt Arcade and China is Obsessed
McCann brings Hoegaarden’s capybara arcade to life with 7-Eleven installs, subway ads, and furry merch that extends the sensory experience at home.
Campaigns
Heinz Makes Ketchup the Hero of Southeast Asia’s Christmas Tables
'Tis the season to appreciate creative ad work. Heinz says Christmas can’t start without ketchup.
Campaigns
McDonald’s Australia Goes Full Grinch in Cross-Platform Xmas Blitz
This is fun. McDonald’s Australia launches a Grinch-themed holiday takeover with green arches, outdoor ads, social media activations, and more.
Campaigns
Jollibee Rewrites the Xmas Playbook With Emotion-Led Storytelling
The campaign's 90-second film features authentic scenarios like nurses celebrating with colleagues, moving away from idealized family gatherings.
Campaigns
Booze & Brand Equity: Don Julio's Experiential Activation in Hong Kong
Don Julio’s Halloween takeover in Hong Kong shows CMOs how cultural storytelling and experiential strategy can lift Q4 revenue.
Campaigns
Fear Floats: HBO’s Global IT Campaign Goes Viral Across Asia
HBO Max flooded Asia with red balloons, turning landmarks from Singapore to Bangkok into eerie horror scenes.
Campaigns
SGSecure’s Viral Campaign Exposed a 93% Crisis Readiness Failure
SGSecure just proved Singapore's public crisis comms playbook needs fewer dashboards and more drills.
Brands
What Happens When Heineken Takes Over Seoul’s Rooftops?
Experiential marketing at its finest. Heineken transformed unused Seoul rooftops into vibrant social hubs.