Deep dives into standout brand activations, creative ideas, and strategy breakthroughs in Asia.
news
Shopee claimed Overall Brand Champion at MARKETING-INTERACTIVE's 13th PR Awards, winning eight trophies across cultural, literary, and SME campaigns. A dominant performance signalling eCommerce's growing PR influence in Asia.
news
Moloco launches AI-powered CTV buying with real-time optimization and app-install attribution. Early data shows 1.5x higher ROI versus mobile, signaling performance accountability is finally coming to connected TV.
news
Japanese skincare brand Hada Labo taps Gen Z influencer ANNA from MEOVV as its first APAC ambassador, capitalizing on Southeast Asia's 10%+ annual influencer marketing growth.
news
Dairy Farmers transformed Melbourne's iconic Skipping Girl sign into a screen addiction awareness campaign, generating major earned media with zero paid spend. The activation distributed 8,000 skipping ropes across 270 Australian schools.
news
Esky ditches traditional ads for a TikTok-first creator model, producing 90+ assets from a single shoot with 16 creators. Australian brands are rapidly adopting full-funnel social strategies.
news
Dubai's RTA shifts from enforcement to emotional messaging with 'Drive Like Your Mother is Watching.' Saatchi & Saatchi's maternal voice strategy targets everyday habits, proving behavioral compliance works better than penalties.
news
Harley-Davidson launches 'Ride' platform to reset its brand identity and attract younger riders. The strategy targets 2 million new U.S. riders by 2027 amid declining revenue and an aging customer base.
news
Vaseline launches free WhatsApp verification tool in Nigeria to combat counterfeit body oils. The campaign features a real Nigerian Prince and targets retail activation across major supermarket chains.
news
Brands are moving beyond celebrity endorsements to cultural placement strategies with K-pop idols. Gen Z shows 55% purchase intent, driving CMOs to reallocate budgets toward lifestyle positioning.
news
Mars deploys purchase-linked gaming across 8 APAC markets with AI receipt scanning and Marvel tie-ups. The activation achieves 14% QR scan rates—140x higher than standard digital ads.
news
Spoor and FP7 McCann MENAT launch AI-powered bird monitoring to prove wind farms and wildlife can coexist. Real data replaces regulatory assumptions, accelerating project permits.
news
Twitch opens brand sponsorship campaigns to Affiliate creators with 25+ followers, partnering with StreamElements. Minecraft's inaugural campaign offers up to $1,000 in creator revenue.