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Amazon Repositions Value as Premium Strategy in Australia
Amazon ditches discount messaging for "smart spending" in Australia, signaling a premium value repositioning across Asia Pacific.
campaigns
Deep dives into standout brand activations, creative ideas, and strategy breakthroughs in Asia.
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BKT Tires Appoints Infectious Advertising for India Consumer Push
BKT Tires taps Infectious Advertising to build consumer brand recognition as it enters India's tire market. The agency must translate global credentials into emotional connections with Indian buyers.
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Why Retailers Are Turning Friction Points Into Revenue Drivers
Lotus's turns abandoned shopping carts into a loyalty goldmine with RFID rewards. CMOs: convert pre-store friction into basket-building opportunities.
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Telstra Revives 'Wherever We Go' With New Character Cast
Telstra revives its viral "Wherever We Go" campaign with new characters, building on 27M TikTok views. CMOs: proven franchises drive memorability and earned media at lower spend.
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National Geographic Launches Creator Cohort to Tap TikTok, YouTube
National Geographic taps eight creators across TikTok and YouTube to reach 800M followers. Legacy publishers are now competing for creator talent.
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Telstra Turns E-Waste Into Working Synthesizer to Drive Recycling
Telstra builds a working synthesizer from e-waste to shift recycling behavior through creativity, not guilt. A playbook for Asian telecoms facing similar sustainability pressure.
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Why Organic Viral Moments Outperform Paid Campaigns for Asian Brands
Organic viral moments like IKEA's Punch macaque moment outperform paid campaigns, driving sellouts across Asia without media spend. CMOs must shift strategy to amplify authenticity over ads.
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KFC Thailand Wins Cannes Lions Gold for Education Campaign
KFC Thailand's Cannes Lions Gold campaign turned collectible toys into a movement addressing one million out-of-school youth. Here's how brands drive social impact while building loyalty.
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Australian Pork Shifts CNY Marketing Focus to Quality Over Abundance
Australian Pork ditches feast-size messaging for ingredient quality in CNY push. CMOs: consumers now value trustworthiness over abundance.
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Spotter Showcase 2026 Positions Creator Deals as TV Upfront Alternative
Creator deals are moving faster than TV upfronts. Spotter's 2026 Showcase proves brands can skip traditional broadcast cycles and close partnerships in months, not years.
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Amazon Ads API Now Open to AI Agents Across 36 Countries
AI agents can now manage Amazon Ads campaigns in plain language across 36 countries. Beta testing showed 67% faster launches—a critical edge as APAC programmatic spending hits $258B.
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Big 4 Holiday Parks Launches A$150K Year-Long Content Campaign
Big 4 Holiday Parks is betting A$150K on customer-generated content, turning one family into year-long brand ambassadors. Here's why experience-led marketing is reshaping leisure brands.