news Publicis Media Wins US$10B in New Billings as Market Contracts Publicis Media captured $10B in new client billings in 2025, ranking #1 globally while the broader pitch market contracted 4%. A breakdown of how the holding group dominated agency new business rankings.
news Why OpenAI's New Pixel Threatens Google and Meta OpenAI's new conversion tracking pixel enables performance advertising measurement, challenging Google and Meta for ad budgets with $2.5B projected 2026 revenue.
news Why CTV Measurement Lags Mobile—And How Moloco Bridges It Moloco launches AI-powered CTV buying with real-time optimization and app-install attribution. Early data shows 1.5x higher ROI versus mobile, signaling performance accountability is finally coming to connected TV.
news Bauer Media Cuts Up to 30% of Staff in Major Restructure Bauer Media Group is cutting up to 30% of publishing staff across the UK and Germany, citing AI search disruption and rising production costs. The restructuring signals mounting pressure on traditional media businesses.
news FTC Orders WPP, Publicis, Dentsu to End Brand Safety Collusion The FTC orders three major ad holding companies to end coordinated brand safety restrictions that discriminated against publishers based on political viewpoint. A landmark antitrust settlement reshaping how agencies advise clients on ad spending.
news Why Traditional Agency Model Falters in APAC: Enero Case Study Enero Group's share price hit a 10-year low as traditional agency holding companies face structural collapse across APAC. WPP and Dentsu are abandoning the model entirely.
news Meta to Overtake Google in Global Ad Revenue by 2026 Meta is forecast to surpass Google in global digital ad revenue for the first time by 2026, driven by AI tools and Reels growth. A major shift in the ad market hierarchy.
news YouTube Creators Sue Apple, Amazon Over Unauthorized AI Training Data YouTube creators filed class-action lawsuits against Apple and Amazon for using millions of copyrighted videos to train AI products without consent. Legal precedent is shifting against tech companies.
news Why Zoom Pitches Are Killing Creative Collaboration at Ad Agencies Competitive Zoom pitches are destroying creative collaboration at ad agencies, with 67% of marketers reporting measurable quality declines. A structural fix is emerging.
news Why Studios Are Reclaiming Publishing to Deepen Franchise Control Paramount launches in-house publishing to deepen franchise control across print, digital, and audio. Studios are reclaiming publishing to own their IP ecosystems.
news WPP Hires Goldman Sachs to Explore Burson Sale WPP hires Goldman Sachs to explore a sale of Burson, its global PR division, as back-to-back revenue declines and £3.4bn debt pressure the agency holding company.
news Publicis Groupe Acquires 160over90 in US$600M Sports Deal Publicis Groupe's US$600M acquisition of 160over90 signals aggressive consolidation in sports marketing as agencies compete for live audiences and measurable ROI in fragmented digital markets.