news
Influencer Marketing's Equity Shift Stalls Despite Creator Platform Anxiety
Creators want ownership stakes, but brand adoption of equity partnerships remains minimal. Market demand simply doesn't match the narrative.
insights
Data-driven analysis and thought leadership exploring business, cultural, and consumer shifts in Asia.
news
When Viral Gold Meets Institutional Hesitation: What McDonald's Teaches APAC Marketers
McDonald's Grimace Shake screenshots exposed institutional hesitation behind a billion-dollar viral win. APAC marketers face the same authenticity paradox that nearly cost McDonald's the moment.
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LEGO APAC Marketing Director Rohan Mathur Exits for Fractional Leadership
APAC marketing leaders are exiting corporate for fractional roles, revealing a structural shift in how Asia's CMOs build their careers.
news
PR Agency 'Best Places to Work' Awards Hide Methodological Gaps
Best-place-to-work certifications lack transparency on participation pools and survey response rates. Hard data shows PR agency stress and turnover rising despite awards proliferation.
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Publishers Ditch Advertising for AI Licensing Revenue
Publishers are abandoning advertising for AI licensing deals. USA Today and News Corp are optimizing revenue per user while cutting ad-supported traffic, signaling a fundamental restructuring of publisher economics.
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Agencies Spend $30K/Month on AI Visibility Tools They Say Can't Be Trusted
Agencies pay $30K monthly for AI visibility tools that produce inconsistent results. A critical look at market skepticism and unproven ROI.
news
YouTube's Creator API Solves Data Problem, Not Commerce Problem
YouTube's Creator API opens performance data to marketers, but e-commerce attribution remains a critical gap. CMOs must rethink strategy.
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Why Digital OOH Is Attracting Billions in Private Equity Capital
Private equity bid for oOh!media shakes Australian media stocks. Discover how sector M&A reshapes advertising and investor portfolios.
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Survey: 59% of Firms Deploy AI But Only 35% See ROI
New Harvard Business Review survey reveals the AI paradox: 59% of firms deployed AI, but only 35% report ROI improvements. Legacy systems and integration gaps are blocking value realization.
news
Singapore's Cata Raises $5.3M to Help F&B Escape Platform Fees
Singapore's Cata raised $5.3M to help Asian F&B operators escape platform commission fees and own customer data. Guzman y Gomez Singapore saw digital sales double.
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APAC Crisis Communications: The Cost of Liability-First Messaging
Green SM's tone-deaf crisis response alienated the Indonesian public within hours. KAI's empathetic approach became the benchmark.
news
APAC's Media Ownership Is Shifting—And It Matters for Your Media Buys
PEP's A$746.9M bid for oOh!media signals a broader wave of private equity reshaping APAC media infrastructure. Marketing leaders must adapt to consolidation's impact on vendor negotiations and media planning.