Data-driven analysis and thought leadership exploring business, cultural, and consumer shifts in Asia.
news
Adobe retired its flagship Experience Cloud and rebuilt it around AI agents. CX Enterprise coordinates agents across data, content, and campaign delivery, shifting marketing teams from execution to oversight.
news
As generative AI floods markets with volume, smart brands are competing on taste and quality instead. Here's how leaders like Veo Sports and Unilever are winning.
news
McCann Singapore's NextUp Issue 9 reveals the shrinking middle ground for brands. As maxxing culture and performativity scrutiny intensify, clarity and authenticity become essential for Asian marketing leaders.
news
Russell Dubner's win signals that AI fluency is now essential for C-suite communications roles. His center-of-excellence model at BCG shows how to transform PR workflows with AI-enabled tools.
news
China's tungsten export controls created a supply crisis. Vietnam's Nui Phao mine is now critical for non-Chinese tungsten sourcing in AI infrastructure.
news
CRM evolved from contact database to AI orchestration engine. Platforms unify signals from commerce, loyalty, and service channels.
news
HP becomes a media company with device-native ads on 100M laptops. Asian CMOs must decide if this ad format belongs in their media plan.
guides
Master first-party data activation across Singapore, PIPL, and PDPA. Learn the five-step framework CMOs need to build trust-first programs and unlock 8x ROI.
insights
Traditional marketing funnels are broken. New data shows 86% of consumers abandon linear paths. Here's why your attribution model is costing you millions.
insights
Taiwan and South Korea dominate AI chip supply. Here's why TSMC and SK Hynix control the most critical infrastructure bottleneck in global technology.
brands
Bunnings topped Australia's trust rankings for nine quarters. But the story isn't about what Bunnings did right—it's about what competitors did catastrophically wrong.
insights
Google AI Overviews now dominate 25% of searches, yet 73% of ranking brands get zero mentions. APAC marketers must shift from click metrics to AI visibility or lose buyers entirely.