campaigns
Why ShopMy's Human Stylists Reveal the Limits of Affiliate Commerce
ShopMy's curation service reveals affiliate commerce conversion gaps. Critical for Asian brand leaders rethinking creator spending in 2026.
insights
Data-driven analysis and thought leadership exploring business, cultural, and consumer shifts in Asia.
insights
Gen Z Trusts Teachers, Not Brands: Why School TikTok Flops
Schools are chasing TikTok followers to solve enrollment decline, but the real crisis is demographic. Gen Z trusts teachers, not brands and social media marketing can't reverse plummeting birthrates.
news
Meta Dumps Nvidia, Bets Big on Amazon Chips for AI
Meta signed a multibillion-dollar deal with Amazon for Graviton5 chips, signaling a strategic shift away from Nvidia dependency. For CMOs, this reshapes AI infrastructure costs and vendor negotiations across the industry.
insights
Tencent Controls the Platform. Indonesian Creators Get Exposure.
Indonesian creators gain esports exposure through MOONTON-Tale X partnership, but Tencent's platform control leaves IP rights and revenue sharing unclear.
insights
Inside the SEO Tool Industry's Self-Serving Authority Myth
Floyi's topical authority audit is a lead generator for paid tools. Behind the framework's authority claims lies a business model that benefits established brands most.
insights
How the ANDY's Binary Standard is Reshaping Global Creative Awards
The ANDY Awards reward original ideas over production budgets. Two Asian jurors are reshaping how creative leaders approach award strategy.
news
Markable Opens Creator Tools as Social Commerce Hits US$100B
Markable democratizes creator tools as social commerce hits $100B. Why affiliate infrastructure commoditization matters for brand teams.
news
OpenAI's GPT-5.5 Signals a New Era for Marketing Teams
OpenAI's GPT-5.5 sharpens coding and research gains, reshaping how marketing teams compete on AI-driven workflows and strategy execution.
news
Three Shifts Redefining Asia's Marketing Workforce This Week
Three stories this week signal a single inflection point for Asia's marketing workforce: AI governance, automated design, and cultural brand-building.
news
Canva Hires Former Coles Data Chief as Enterprise Push Accelerates
Canva hires Coles data expert for enterprise push. With AI 2.0 and marketing automation acquisitions, it's building unified campaign infrastructure for Asia's CMOs.
news
The Creator Marketing API Race Reaches APAC: What's Changing Now
impact.com adopts YouTube Creator Partnerships API, closing measurement gaps for creator campaigns across APAC. Direct platform data replaces fragmented estimates.
campaigns
From Compliance to Capability: How Real Inclusion Gets Built
Why diversity policies fail across Asia-Pacific and how real inclusion gets built. Kavita Prasad's 35-year journey transforming a male-dominated post-production company reveals the difference between compliance optics and systems that actually work.