news
Cognizant embeds engineers inside client offices for AI at scale
Cognizant places engineers on-site with clients to operationalize AI at scale. How the forward-deployed model is becoming the enterprise standard.
insights
Data-driven analysis and thought leadership exploring business, cultural, and consumer shifts in Asia.
news
PubMatic Study: Co-Viewers 53% More Likely to Recall CTV Ads
PubMatic's APAC study reveals co-viewers are 53% more likely to recall ads and 70% more likely to act. Group viewing is reshaping CTV's effectiveness for marketers.
campaigns
Fashion Gets Midlife Women. Advertising Doesn't.
Despite controlling $19 trillion in wealth, women over 45 appear in less than 2% of ads. Here's why advertising's creative leadership is structurally incapable of reaching its richest audience.
campaigns
Inside the FT's Bet on Parasocial Relationships Over Paywalls
The FT's new podcast strategy proves creators now drive discovery more than Google. How premium publishers are shifting from SEO funnels to audience orbit models.
insights
AI Won't Save Your Data—Better Foundations Will
Why 87 marketing tools and fragmented data silos prevent AI from delivering ROI. How APAC brands can unify foundations before buying more software.
campaigns
53% Better Brand Recall: What APAC's CTV Boom Reveals About Attention
Co-viewing drives 70% higher ad engagement and 53% stronger brand recall in APAC. Research reveals how marketers can profit from the CTV boom.
campaigns
The Case Against Always-On Aspirational Marketing in Southeast Asia
CoCo Tea's campaign wins by validating audience burnout instead of selling aspirational fantasies. A critical shift in Southeast Asian brand strategy.
insights
Why APAC Companies Are Quietly Reshaping Their Agency Relationships
AI PC adoption is reshaping APAC agency structures. IDC research shows 48% deployment and 95% expect workstations critical to strategy within two years.
campaigns
The Title Trap: Why 24% of Marketing Rebrands Fail to Deliver Results
New job titles won't fix broken marketing teams. Learn why 24% of rebrands fail and what actually drives organizational change.
brands
Inside CHAGEE's $8,000-Store Empire Built on Community, Not Ads
CHAGEE built 8,000 stores without traditional ads by prioritizing community depth over media reach. CMOs are questioning if this scales.
insights
Inside the DOOH Measurement Crisis: Why Lemma's Pitch Falls Short
Lemma Integral promises DOOH measurement breakthrough. But unverified claims and attribution gaps raise serious questions for APAC CMOs.
news
Forrester: AI Strips Away CMO Accountability Buffers
Forrester: AI is stripping away the operational buffers between CMO decisions and business results, forcing marketing leaders into purer accountability for enterprise growth.