news
Why Law Firms Are Finally Taking Marketing Seriously
Law firms appoint CMOs as marketing becomes strategic priority. Devonshires and peers rethink professional services growth in 2025.
insights
Data-driven analysis and thought leadership exploring business, cultural, and consumer shifts in Asia.
news
Seedtag Launches NeuroX Exchange to Replace Identity-Based Ad Targeting
Seedtag's NeuroX replaces personal data tracking with AI content understanding. This fundamental shift in programmatic advertising has major implications for brands navigating shrinking ID coverage.
insights
Why CEO Avatars Are Creating Trust Crises (Not Solving Them)
AI CEO avatars promise efficiency but erode employee trust. Research shows a 43-point collapse when leaders use synthetic replacements.
news
40% of Ad Spend Wasted: Here's How One AI Tool Aims to Fix It
Perion's Outmax AI tool is optimizing ad campaigns across Africa, solving a 40% ad spend waste problem. The rollout signals how global ad tech vendors are localizing execution across high-growth regions.
insights
Why AI Governance Beats Technology in the APAC AI Race
60% of enterprises building AI see no measurable value. Data integration and governance structures separate AI leaders from laggards in APAC.
insights
The 83% Illusion: Why APAC Sponsorship Metrics Mislead Brands
APAC sponsorship sentiment is high, but brands struggle to measure ROI. Learn why trust scores don't guarantee sales and how to build measurement frameworks.
campaigns
Control vs. Scale: How Anthropic and OpenAI Diverged on Cyber AI Risk
Anthropic limits cyber AI access via Project Glasswing. OpenAI scales broadly. Which risk philosophy fits your organization best?
campaigns
Why AI Content Speed Doesn't Equal Marketing Results
AI speed masks brand authenticity in APAC. Learn why 91% of marketers use AI but only 41% measure ROI, and governance frameworks that work.
campaigns
Why Hyperlocal Marketing Can Backfire for Global Brands
Sprite's ASEAN hyperlocal push is well-executed, but brand leaders must test whether engagement converts to market gains in markets where global brands have been losing share for years.
news
Cognizant embeds engineers inside client offices for AI at scale
Cognizant places engineers on-site with clients to operationalize AI at scale. How the forward-deployed model is becoming the enterprise standard.
news
PubMatic Study: Co-Viewers 53% More Likely to Recall CTV Ads
PubMatic's APAC study reveals co-viewers are 53% more likely to recall ads and 70% more likely to act. Group viewing is reshaping CTV's effectiveness for marketers.
campaigns
Fashion Gets Midlife Women. Advertising Doesn't.
Despite controlling $19 trillion in wealth, women over 45 appear in less than 2% of ads. Here's why advertising's creative leadership is structurally incapable of reaching its richest audience.