campaigns
Inside the FT's Bet on Parasocial Relationships Over Paywalls
The FT's new podcast strategy proves creators now drive discovery more than Google. How premium publishers are shifting from SEO funnels to audience orbit models.
insights
Data-driven analysis and thought leadership exploring business, cultural, and consumer shifts in Asia.
insights
AI Won't Save Your Data—Better Foundations Will
Why 87 marketing tools and fragmented data silos prevent AI from delivering ROI. How APAC brands can unify foundations before buying more software.
campaigns
53% Better Brand Recall: What APAC's CTV Boom Reveals About Attention
Co-viewing drives 70% higher ad engagement and 53% stronger brand recall in APAC. Research reveals how marketers can profit from the CTV boom.
campaigns
The Case Against Always-On Aspirational Marketing in Southeast Asia
CoCo Tea's campaign wins by validating audience burnout instead of selling aspirational fantasies. A critical shift in Southeast Asian brand strategy.
insights
Why APAC Companies Are Quietly Reshaping Their Agency Relationships
AI PC adoption is reshaping APAC agency structures. IDC research shows 48% deployment and 95% expect workstations critical to strategy within two years.
campaigns
The Title Trap: Why 24% of Marketing Rebrands Fail to Deliver Results
New job titles won't fix broken marketing teams. Learn why 24% of rebrands fail and what actually drives organizational change.
brands
Inside CHAGEE's $8,000-Store Empire Built on Community, Not Ads
CHAGEE built 8,000 stores without traditional ads by prioritizing community depth over media reach. CMOs are questioning if this scales.
insights
Inside the DOOH Measurement Crisis: Why Lemma's Pitch Falls Short
Lemma Integral promises DOOH measurement breakthrough. But unverified claims and attribution gaps raise serious questions for APAC CMOs.
news
Forrester: AI Strips Away CMO Accountability Buffers
Forrester: AI is stripping away the operational buffers between CMO decisions and business results, forcing marketing leaders into purer accountability for enterprise growth.
news
Why Traditional Radio's Structural Decline Goes Beyond Star Power Disputes
ARN Media's talent costs exceed its market value by US$100M+, exposing radio's deeper problem: digital adoption failure, not star disputes. CMOs must rethink traditional radio ROI.
news
Agency AI Anxiety Triples as Client Budgets Stall in 2026
AI disruption fears have tripled among agencies while client budgets freeze, forcing leaders to maintain staff through 2026 on uncontracted promises of 2027 growth.
news
Why CPG Giants Are Turning to AI for Real-Time Market Decisions
Elixirr and Pilot Lite partnership compresses CPG product launches by 90%, enabling real-time data decisions across 30 markets. Incumbent giants face execution gaps as insurgent competitors capture 40% of growth.