news
Why Traditional SEO Metrics No Longer Predict Business Outcomes
Traditional SEO metrics no longer drive sales as AI summaries replace rankings. Skyword's Category Authority Index measures real influence over AI answers.
insights
Data-driven analysis and thought leadership exploring business, cultural, and consumer shifts in Asia.
news
Saudi Arabia's $4.68B Digital Ad Spend Delivers Minimal Marketing ROI
Saudi Arabia's $4.68B ad spend delivers minimal ROI. Marketing teams measure dashboards, not business results—and the 2030 Expo countdown is ticking.
news
Asia's Agencies Are Pitching More Than Ever. Here's Why That's a Good Thing.
China's pitch market grew 10% in 2025 even as marketing budgets contracted. Why agencies running more pitches when spending less reveals the true value of the selection process.
news
Australia Pauses Startup CGT Overhaul After Tech Sector Pressure
Australia's government pauses CGT overhaul after startup sector pressure. Tax reform now includes consultation on special incentives for early-stage businesses.
news
OTT Viewing Up 27% Ahead of 2026 World Cup: Singapore Advertisers Face Planning Crisis
OTT viewing in Singapore is up 27% as audiences shift across screens and dayparts ahead of the 2026 World Cup, forcing advertisers to rethink planning.
news
From Production to Strategy: How Agentic AI Shifts IC Team Work
Workshop's agentic AI agent Cici automates IC email production, freeing teams to focus on strategy. How agentic AI differs from assistive tools and why it matters for APAC communicators.
news
Why B2B Marketers Are Adding CTV to Their Ad Mix
CTV is no longer experimental. B2B marketers are using streaming TV to reach decision-makers with guaranteed attention while their competitors still focus on noisy digital channels.
news
Saudi Arabia's Esports World Cup Transforms Brands Into the Main Event
Saudi Arabia's Esports World Cup transformed brands from sponsors to main events. Mastercard, Aramco, and stc show how companies became essential to gaming.
news
YouTube Attribution Measurement: Why 40% of Creators Get Wrongly Cut
Most marketers can't measure YouTube creator performance accurately. Agentio's guide reveals why pixels fail and what measurement methods actually work.
news
Why Stakeholders Trust Human Crisis Responses Over AI
New research shows stakeholders trust human crisis responses over AI-generated ones. Here's why human judgment remains irreplaceable in high-stakes communications.
news
L'Oréal Transforms Big Bang Into Startup Pipeline With 7 Active Pilots
L'Oréal's Big Bang moves from prize to pipeline: 7 startups in funded commercial pilots. A signal of how global brands source innovation from early-stage tech companies.
news
Müller's £44M Turnaround: Why Core Brand Beat 500 New Products
Müller's £44.5M sales lift proves household penetration matters more than NPD. How one UK dairy brand ditched 500 failed products to win back market share.