Timely updates on marketing, media, and communications developments in Asia.
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Google's universal commerce protocol enables direct checkout in AI search results, partnering with Shopify, Target, Walmart. Asia expansion planned as SEA e-commerce hits $230B-$370B by 2030.
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How Grab uses Times Square DOOH to showcase Southeast Asian tourism & SMEs post-IPO. Analysis of Asian brands' landmark billboard strategies in 2025.
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A 5% drop in new customer acquisition signals mounting pressure for luxury marketers as aspirational buyers shrink and Chinese demand cools faster than the West.
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Instagram is testing Reels on TV again, but with YouTube winning CTV in Asia, CMOs must decide whether this is innovation or IGTV redux.
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The famous retail brands pivot from price wars to advice-based retail under a new, localized strategy.
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BYD has surpassed Tesla in global EV sales, showing how pricing, localization, and brand strategy now drive category leadership.
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AI agents are set to reshape marketing workflows, from automated buying to multilingual content and always-on insight engines that replace routine campaign tasks.
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Smart carts use sensors and vision tech to auto-scan items, enable dynamic pricing, speed checkout, and capture real-time shopper behavior data.
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Indonesia’s 2026 PP Tunas law sets age limits for social media and bans child data collection, impacting how brands engage youth.
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Tone is a strategic risk for luxury brands. Inequality awareness means wealth humor must land carefully or risk backfiring.
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For CMOs, security strategy is about trust and communication. Quick, transparent recovery protects brand equity after breaches.
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The winner of the Warner Bros bid will control key IP and help shape audience engagement in Asia’s booming streaming market.