Timely updates on marketing, media, and communications developments in Asia.
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Gen Z now controls $450B in spending power, but APAC leaders' outdated assumptions risk brand credibility. CMOs must rebuild strategy around AI adoption and short-form video preferences.
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APAC leaders' outdated generational assumptions risk credibility as Gen Z drives 21% of luxury spending. CMOs must align strategy with data, not stereotypes.
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Data governance, not AI models, will separate agent economy winners from losers. CMOs must prioritize orchestration infrastructure as agentic AI scales.
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China's auto price war hits a breaking point as regulators ban below-cost sales. Dealers must now compete on innovation, not discounts.
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Marketers are now targeting the publishers that AI cites in its responses, creating a new programmatic ad opportunity to reach high-intent buyers.
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Australia's radio regulator can't stop repeat decency violations despite compliance systems in place. CMOs must reassess brand safety on major stations.
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DayOne Data Centers is training 1,000 engineers in Malaysia to build AI-ready infrastructure across Asia-Pacific. A RM81 billion bet on regional digital dominance.
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Singapore tourism hits 16.9M visitors in 2025, tracking toward 17-18M by 2026. CMOs should capitalize on surging visitor spending and infrastructure investments reshaping Asia's premier destination.
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Gen Z is turning Asian heritage into a US$58B market. CMOs must move beyond tokenism to authentic cultural integration that drives real revenue growth.
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APAC brands are racing to dominate Samsung Smart TV homescreens, where 12 million viewers make purchase decisions before streaming. Here's why the "front page of the living room" matters for your CTV strategy.
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Omnicom merges Golin with Ketchum and folds Porter Novelli into FleishmanHillard post-IPG acquisition. The consolidation reflects mounting pressure on PR agencies to deliver integrated global capabilities.
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Roblox faces A$49.5M fine over child safety failures as Australia escalates enforcement. Asia-Pacific regulators are tightening gaming platform rules—CMOs must ensure brand partnerships meet stricter compliance standards.