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Australia Tourism Economy to Hit $233B by 2030
Australia's visitor economy hits $233B by 2030 as China leads APAC recovery. CMOs must localize campaigns across 16 markets with distinct travel behaviors.
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Timely updates on marketing, media, and communications developments in Asia.
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WPP Retires Hogarth Brand, Launches WPP Production Feb 23
WPP retires Hogarth, launches unified WPP Production with £300M investment. CMOs must understand how this consolidation streamlines production workflows and AI-powered content creation across markets.
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63% of Asian Marketers Shift Budgets to CTV and Digital Video
63% of Asian marketers are shifting budgets to CTV and digital video, but fragmented tech stacks are blocking AI execution. Here's what's actually working.
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René Migliore Steps Down as 303 Perth MD After 14 Years
René Migliore exits 303 Perth after 14 years as agency shifts to dual-leadership model. What this means for regional agency stability in Asia-Pacific.
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INVNT Promotes Sarah Bailey to APAC Executive Creative Director
INVNT elevates Sarah Bailey to APAC creative director as luxury brands demand culturally-informed experiential marketing across Asia.
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Vinyl Group Now Worth More Than ARN's KIIS Network
Vinyl Group's market cap now exceeds ARN's KIIS network, signaling investor skepticism about traditional radio's future as digital platforms dominate Asia-Pacific media spending.
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Queensland Triples Creative Agency Panel to 45 Suppliers
Queensland tripled its creative agency panel to 45 suppliers, prioritizing local small businesses. Here's what this means for your agency's government work strategy.
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Lululemon Founder Attacks Board After See-Through Leggings Recall
Lululemon founder attacks board over see-through leggings recall, signaling deeper quality control crisis amid CEO transition and activist investor pressure.
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Macquarie Names Malaysia Top ASEAN Market for 2025
Malaysia tops Macquarie's 2025 ASEAN rankings on 4.9% GDP growth and record trade. CMOs must watch this market's tech boom and supply chain shift.
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QMS Secures Exclusive Digital OOH Rights at Wellington Airport
QMS NZ secures exclusive digital OOH rights at Wellington Airport with 'The WLG', a 15m billboard targeting high-value business travelers on the main route into the capital.
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Verian Group Names Melanie Wiese Australia MD
Verian Group appoints Melanie Wiese as Australia MD to drive integrated research and communications services. Her innovation leadership strengthens the agency's regional capabilities.
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Levi's Names Vicky Skelton to Lead East Asia Pacific Growth
Levi's taps digital-first leader Vicky Skelton for East Asia Pacific growth. Her Canada playbook of data-driven retail and lifestyle expansion signals how legacy brands compete in Asia.