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MindSpace Labs Launches EEG Platform for Video Content Testing
MindSpace Labs' EEG platform measures real-time brain responses to video content, giving CMOs objective data to optimize ads and shows before launch.
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Timely updates on marketing, media, and communications developments in Asia.
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Nine Entertainment Sells Radio Network for AU$40M After 85% Value Drop
Nine's radio assets plummeted 85% in value as management missteps and leadership chaos derail the AU$40M sale. CMOs must reconsider traditional radio's viability.
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AUSTRAC Orders Airwallex Audit Over Transaction Monitoring Failures
AUSTRAC orders external audit of Airwallex over transaction monitoring failures in cross-border operations. Compliance gaps are now a critical scaling challenge for fintech expansion.
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Brand USA Targets ANZ Market Recovery with Walshe PR Hire
Brand USA hires Walshe Group to reverse ANZ tourism declines using mega-events like FIFA 2026. CMOs should note how destination marketing leverages cultural moments to drive high-value traveler acquisition.
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RHB Bank CNY Campaign Spotlights Social Enterprise Over Prosperity
RHB Bank ditches prosperity messaging for social impact storytelling in CNY campaign. CMOs, take note: purpose-driven narratives are winning over aspirational wealth imagery.
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Wondrlab Names Adtech Veteran Shidush Contractor as Influencer COO
Wondrlab appoints adtech veteran Shidush Contractor as Influencer COO, signaling agencies need leaders who blend talent management with data-driven optimization as creator ad spend hits $37B globally.
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Vietnam Fines TikTok, Zalo $82K Over Data Consent Violations
Vietnam's $82K fines on TikTok and Zalo signal stricter data consent enforcement. Platforms must redesign consent mechanisms or face market access restrictions.
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JCDecaux Promotes Three Internal Execs to ANZ Leadership Roles
JCDecaux promotes three internal execs to lead ANZ sales, product, and strategy. Internal promotions signal confidence in institutional knowledge as OOH competition intensifies.
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Australia Tourism Economy to Hit $233B by 2030
Australia's visitor economy hits $233B by 2030 as China leads APAC recovery. CMOs must localize campaigns across 16 markets with distinct travel behaviors.
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WPP Retires Hogarth Brand, Launches WPP Production Feb 23
WPP retires Hogarth, launches unified WPP Production with £300M investment. CMOs must understand how this consolidation streamlines production workflows and AI-powered content creation across markets.
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63% of Asian Marketers Shift Budgets to CTV and Digital Video
63% of Asian marketers are shifting budgets to CTV and digital video, but fragmented tech stacks are blocking AI execution. Here's what's actually working.
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René Migliore Steps Down as 303 Perth MD After 14 Years
René Migliore exits 303 Perth after 14 years as agency shifts to dual-leadership model. What this means for regional agency stability in Asia-Pacific.