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Meta Loses Senior Asia Voice as Regulatory Heat Intensifies
Meta's Asia policy chief exits as Vietnam tightens content rules and Australia bans under-16s from social media. CMOs must prepare for stricter regional compliance.
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Timely updates on marketing, media, and communications developments in Asia.
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Viettel 5G Ditches Homecoming Trope for Road Trip Narrative
Viettel 5G ditches reunion clichés for a road trip narrative, reflecting how modern families actually celebrate Tết. Here's why character-driven storytelling is reshaping Asian holiday campaigns.
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Asian Agencies Scramble for Digital Talent as Client Needs Evolve
Asian agencies are scrambling to hire data analysts and social commerce experts as clients demand integrated digital skills. Traditional creative shops that don't evolve risk losing ground.
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Emotive Wins Google Pixel 10 National Campaign in Australia
Emotive wins Google Pixel 10 campaign in Australia with Oscar Piastri, positioning device switching as refusing to settle. Independent agencies are taking major tech accounts from networks.
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Airwallex Threatens Nine with Legal Action Over AFR Articles
Airwallex demands Nine remove articles based on leaked documents, then forbids coverage of the legal threats themselves. A bold but risky crisis management play.
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Project Worldwide Shifts APAC Leadership from Sydney to Singapore
Project Worldwide moves APAC leadership to Singapore, signaling how experiential agencies are consolidating regional operations away from Australia.
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Pentawards Opens 2026 Competition with New PR Gifting Category
Pentawards launches its 20th competition with a new PR gifting category, signaling how brands must evolve packaging beyond retail shelves into social-first marketing experiences.
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Dentsu's Sasaki to Lead ADFEST 2026 Jury Across 5 Categories
Dentsu's Sasaki to judge ADFEST 2026 across strategy, innovation, and sustainability. CMOs should watch how top creative leaders define award-winning work.
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FedEx Elevates Marketing Chief Salil Chari to APAC President
FedEx elevates marketing chief to APAC president, signaling customer experience as the competitive edge in logistics leadership.
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Netflix Taps Merchantwise Group for ANZ Licensing
Netflix picks Merchantwise to drive consumer products across ANZ, betting on local expertise over global agency networks.
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Hakuhodo Launches AI Consumer Persona Platform Across 20 Countries
Hakuhodo's AI persona platform launches across 20 countries, letting CMOs test campaigns against virtual consumers in minutes instead of weeks. Speed meets cultural depth.
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Gushcloud Acquires Dubai's TalentPlus in MENA Expansion
Gushcloud acquires Dubai's TalentPlus to tap MENA's $22 billion media market and high-engagement creator economy. A strategic play to monetize cross-border creators as competition intensifies.