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Retail Media Pivots to Brand Storytelling With Cartology Hire
Cartology hires FMCG veteran to shift retail media beyond ad-tech toward brand storytelling as the sector approaches $2.7B revenue by 2029.
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Timely updates on marketing, media, and communications developments in Asia.
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Vonnimedia Wins Shiseido Professional Launch, Expands Schwarzkopf Remit
Vonnimedia wins Shiseido Professional launch and expands Schwarzkopf remit, signalling independent agencies' growing grip on premium beauty accounts.
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Why Heineken Revived a Decade-Old Campaign With 97% Recall
Heineken revived its decade-old "Most Interesting Man" campaign after testing showed 97% brand recall. CMOs should note: nostalgia campaigns work when data proves enduring consumer love.
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Why Google Ditched Aspiration for Understatement in APAC
Google ditches aspirational celebrity ads for Oscar Piastri's deadpan humor to combat smartphone market stagnancy in APAC. Here's why authenticity is winning over polish.
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Coca-Cola Creates Chief Digital Officer Role in Leadership Overhaul
Coca-Cola creates its first chief digital officer role to centralize strategy and accelerate AI adoption across global operations. CMOs must watch how legacy brands consolidate digital leadership.
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Hong Kong Gen Z Wield $6.4B Spending Power Amid High Anxiety
Hong Kong Gen Z controls $6.4B in spending power but faces 39% anxiety rates. Marketers must build emotional connections beyond price to win this ambitious, values-driven demographic.
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Hennessy Launches €30K Decanters, Neighborhood Pop-Ups for CNY
Hennessy splits CNY strategy: €30K crystal decanters for collectors, neighborhood pop-ups with bakkwa brand for mass-market gifting.
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Five US Publishers Sue Google Over Ad Tech Manipulation Claims
Five major US publishers sue Google for manipulating ad auctions and suppressing revenues by up to 40%. Asian CMOs should monitor this regulatory shift closely.
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Honda Rolls Out New H Mark Logo Across All Models by 2027
Honda's new H mark logo rolls out across all models by 2027, signaling a "second founding" pivot to electric vehicles and modular platforms.
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SGX Value Unlock Programme Draws 30+ Listed Companies
SGX's Value Unlock programme targets 30+ listed companies to fix market mispricing through better disclosure and investor communication. CMOs must help boards sharpen shareholder value messaging.
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Netflix Turns to Podcasts to Solve Content Gap Problem
Netflix launches podcasts to plug content gaps between blockbuster releases. CMOs should watch how this strategy reshapes subscriber engagement and ad opportunities.
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H/Advisors Opens Riyadh Office as PR Firms Target Saudi Market
H/Advisors opens Riyadh office as Saudi Vision 2030 drives demand for strategic advisory services. Global PR firms are racing to establish Middle East footholds.