Timely updates on marketing, media, and communications developments in Asia.
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Monks appoints 20-year creative veteran to lead AI-powered work across Southeast Asia. His mission: blend human insight with AI tools to drive measurable results for regional brands.
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FairPrice ditches price wars for emotional CNY strategy, focusing on small moments over grand gestures. How intimacy is becoming retail's competitive advantage.
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The SHOUT GROUP lands Malaysia Airlines, Hyundai, and six others in one month. How local ownership and creative flexibility drive agency growth in Malaysia's $2.1B market.
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Creator ad revenue growth slows to 5.9% in 2025 as APAC creators pivot to subscriptions, affiliate deals, and direct sales. Diversification is now essential.
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CHAGEE consolidates brand, PR, and government affairs under one CMO to move faster and speak with one voice across Asia-Pacific expansion.
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AI skepticism is reshaping brand trust in Asia. The Lisa campaign backlash shows audiences now view perfection with suspicion.
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WhatsApp's encryption claims face legal challenge from international whistleblowers. CMOs relying on the platform for customer comms need to reassess security assumptions.
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Indonesia's 5.1% growth forecast through 2027 positions it as Southeast Asia's premier market. CMOs must capitalize on rising consumer spending and foreign investment momentum.
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GWI's Agent Spark integrates 35 billion verified consumer data points into ChatGPT and Copilot, solving the AI trust gap that's costing Asian brands customer confidence and revenue.
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Indonesia's $12B sovereign wealth fund enters deployment phase, targeting healthcare, energy, and Saudi Arabia hospitality. What CMOs need to know about this regional investment shift.
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MindSpace Labs' EEG platform measures real-time brain responses to video content, giving CMOs objective data to optimize ads and shows before launch.
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Nine's radio assets plummeted 85% in value as management missteps and leadership chaos derail the AU$40M sale. CMOs must reconsider traditional radio's viability.