news
Times Square DOOH Emerges as Post-IPO Showcase for Asian Brands
Grab uses Times Square billboards to showcase Southeast Asian tourism and SMEs post-IPO. A breakdown of how Asian brands build global credibility through landmark DOOH.
news
Timely updates on marketing, media, and communications developments in Asia.
news
Bain: Global Luxury Client Base Shrinks to 330M in 2025
Luxury's active buyer base shrinks to 330 million globally as new customer acquisition falls 5%. CMOs must rebuild brand differentiation or risk irrelevance.
news
YouTube Dominates Asia's Living Rooms While Instagram's TV App Remains Unproven
YouTube dominates Asia's living rooms with 79M Southeast Asian viewers, while Instagram's TV app remains unproven. CMOs must decide where 2026 budgets go.
news
DFI Retail Turns Guardian and IKEA Indonesia Into Consultation-Led Retail Experiences
Guardian and IKEA Indonesia are ditching transaction-focused retail for consultation-led experiences. Here's how halal certification and digital tools are driving growth.
news
BYD Overtakes Tesla, Shifting Global EV Brand Leadership
BYD overtook Tesla as the world's largest EV seller by prioritizing local pricing and product iteration over global uniformity. CMOs must rethink brand leadership in a value-driven market.
news
AI Agents Come for the Marketing Stack as Meta Acquires Singapore’s Manus
Meta's Manus acquisition signals AI agents are moving from chatbots to workflow automation. CMOs must prepare for agents handling media buying, reporting, and campaign optimization.
news
Supermarkets Lead Smart Cart Adoption With APAC Set for Fastest Growth
Smart carts are becoming retail media goldmines. APAC adoption will outpace global growth as 62% of consumers demand faster checkout and personalized offers.
news
Indonesia to Enforce Child Social Media Restrictions Starting 2026
Indonesia's new child safety rules starting 2026 will force platforms to rethink youth ad targeting and data collection. CMOs must prepare compliance strategies now.
news
South Korea’s "Poverty Challenge" Trend Sparks Backlash, Raises Questions on Luxury Messaging
South Korea's viral "poverty challenge" exposes how luxury messaging backfires when tone-deaf. CMOs must rethink wealth positioning as Gen Z demands empathy over status signaling.
news
Coupang Data Leak Sparks Investigation, Tests Customer Trust in Asia
Coupang's data leak investigation tests customer trust across Asia as regulators demand tougher penalties. CMOs must treat security breaches as retention crises, not compliance checkboxes.
news
Paramount’s Latest Warner Bros Bid Faces Pushback, Keeping Netflix in the Lead
Paramount's revised Warner Bros bid faces shareholder pushback as Netflix's lower offer gains traction. For CMOs, this signals which streaming giant will control premium content and Asia's growing Gen Z audience.
news
Regulators Back Off Full Shein Ban, But Pressure On Fast Fashion Grows
Shein dodged a full French ban, but regulators are tightening the screws on ultra-fast fashion platforms. What's your compliance strategy?.