news
Asia’s Media Giants Should Pay Attention to This $60B Warning Shot
Warner Bros. Discovery's $60B sale review signals a turning point for media M&A. Asian executives must learn: scale works only with disciplined integration and a clear strategy.
news
Timely updates on marketing, media, and communications developments in Asia.
news
WPP Lawsuit 2025: What Asian Leaders Need to Know
WPP faces a US securities lawsuit over July profit warnings that triggered an 18% stock drop. Asian leaders must understand how dual-listed companies manage investor relations during legal crises.
news
How “Recession Glam” Is Forcing CMOs to Rethink Premium
Recession Glam is forcing CMOs to rethink premium: smaller sizes, transparent ingredients, and luxury packaging at mass-market prices.
news
Omnicom PR's 7.5% Decline and How Asia's CMOs Can Prevent Slumps
Omnicom's 7.5% PR revenue drop exposes event-cycle dependency. Asia's CMOs must build digital-first strategies to weather demand swings.
news
Taste Orchard’s Termination Sparks a PR Test for Retail Brands
Taste Orchard's early lease termination exposes a cascading risk for retail brands: sub-tenants lose protection when master leases crack, threatening cash flow and expansion plans across Asia.
news
Safety is the New Brand Equity: Lessons From Xiaomi’s EV Meltdown
Xiaomi's 11.7% stock plunge after safety concerns shows how fast trust erodes in Asia's real-time media. CMOs must treat safety as brand equity, not compliance.
campaigns
5 Key Takeaways from Vodafone's Mythical Creature Campaign
Vodafone's mythical creature campaign shows how to time tech partnerships for maximum subscriber wins. CMOs should steal this playbook for APAC markets.
insights
5 Comms Lessons from China’s First Pig-to-Human Liver Transplant
China's pig-to-human liver transplant offers five PR lessons: name your unknowns, map stakeholders, blend human stories with data, and build credibility through transparency.
guides
5 Essential Strategies for Harnessing the Creator Economy in Asia
Creator economy spending in Asia hits $26B in 2025—but most CMOs still vet influencers manually. Here's how to scale strategically.
guides
Gen Z's Analog Resurgence: Why Physical Experiences Are the New Gold
Gen Z is ditching screens for real-world brand experiences, with experiential marketing projected to hit $9.3B by 2030. CMOs must shift budget to physical stores and events to rebuild trust and drive discovery.
brands
Five Lessons from X’s Ad Revenue Drop
X lost 34% of ad revenue in three years, signaling real risk for brands over-reliant on single platforms. Diversify now or face sudden reach collapse.
brands
Airwallex's Sports Sponsorship: A Bold B2B Marketing Strategy
Airwallex ditches trade press for Formula One to build trust with Asia's young, digital business buyers. Sports sponsorship is becoming B2B's secret weapon.