Timely updates on marketing, media, and communications developments in Asia.
brands
SE Asia's C-suite leaders are ditching corporate statements for authentic social media engagement. Here's why 71% of consumers now prefer buying from socially active CEOs.
brands
ASEAN CMOs struggle to prove PR value to boardrooms—only 40% believe communications impact is understood by executives. Learn how to shift from vanity metrics to outcome-based measurement that demonstrates genuine business ROI.
brands
SE Asian consumers demand authentic ESG—87% want sustainable lifestyles. Learn how brands can build credibility without greenwashing as regulators tighten scrutiny.
brands
Earn tier-1 Southeast Asia media coverage without expensive PR agencies. Learn the newsworthy story angles and journalist relationships that unlock credibility.
brands
Rosé All Day Cosmetics achieved a 1,027% valuation uplift through strategic PR timing. Learn how a well-executed campaign turned visibility into investor interest.
brands
Negative press spirals fast in Southeast Asia's social-first markets. Learn proven crisis comms strategies that protect your brand's reputation and bottom line.
brands
DeepSeek's rise shows CMOs that agility beats scale and open-source thinking drives engagement. Learn five AI lessons to reshape your marketing strategy.
brands
XRP's 40% surge reveals how brand resilience, community advocacy, and regulatory wins drive growth. CMOs can steal these playbook tactics for volatile markets.
brands
TikTok's US ban threat is pushing creators to RedNote. SE Asian brands must prepare for influencer migration and potential platform disruption in their largest market.